How Pandora Achieved a 9.5% Revenue Lift with Agile Marketing Mix Modeling Across 100 Markets’
Pandora paired agile MMM with geo tests to shift just 2% of the budget, driving +9.5% revenue and +12.4% profit across key channels.
How Cinemark Nearly Doubled Its Channel Mix (7→13) While Protecting Profit
Cinemark used LiftLab mROAS curves to see last-dollar impact, expand from 7 to 13 channels, and reallocate weekly to maximize ROI.
How an International SaaS Company Cut Google Brand Search Spend 87% and Grew Profit 3.5%
A geo-experiment on Google brand search revealed heavy overspending, enabling an 87% budget cut while maintaining volume and increasing profit.
How SKIMS Used TikTok Incrementality Testing to Validate a 2.9% Revenue Lift and Triple Spend Efficiency
A geo-based TikTok experiment validated SKIMS’ hunch, revealing room to 3.4x spend with incremental revenue and profit lift.
How Challenger CPG Brands Build a Measurement System That Outperforms Legacy Competition
DTC-born CPG brands rely on five metrics that systematically overstate performance. As they expand to retail, the measurement gap compounds, and most teams misdiagnose the crisis as a media problem. This playbook sets out the closed-loop architecture that permanently closes the gap, from the first geo experiment to a fully compoundin.
Download the Whitepaper →
How PlatformSense Ends the Speed-vs-Rigor Trade-off
Real-time dashboards are fast but unreliable. Quarterly MMMs are rigorous but arrive too late. This whitepaper explains how PlatformSense delivers daily MMM intelligence without sacrificing the econometric foundation your CFO demands.
Download the Whitepaper →
From Measurement to Budget Decisions Your CFO Will Approve
Most measurement systems stop at the insight. This playbook shows CMOs and CFOs how to integrate Agile MMM, incrementality testing, and budget planning into a single system that turns media data into defensible capital allocation decisions.
Download the Whitepaper →