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Before You Spend,
Compare the
Outcomes and
Guardrails

Stop Planning in a Vacuum.

Every budget scenario in LiftLab's Scenario Planner is built on econometrically modeled response curves, not assumptions, not platform averages, not last quarter's blended ROAS. The plan you commit to reflects how your channels actually behave at different spend levels, before a single dollar moves.

What the Scenario Planner Enables

Constraint-Aware Modeling

Constraint-Aware Modeling

Lock in pre-committed spend, channel caps, and minimum brand thresholds, so every budget scenario the model returns is one your media buyers can actually execute.

Forecast Ranges & Trade-Offs

Forecast Ranges & Trade-Offs

Generate Conserve, Maintain, or Accelerate scenarios, each forecasted as a range built on your AMM's response curves, not historical averages. The exact trade-off between short-term efficiency and long-term brand equity is quantified at every budget boundary before you commit.

Actionable Guardrails

Actionable Guardrails

Attach monitoring triggers directly to your chosen budget scenario, conversion rate floors, efficiency caps, and reported iROAS and iCAC signals, so your team knows exactly when a plan is drifting from target, before it breaks.

Future-State Media Pricing

Future-State Media Pricing

Scenarios are built on projected ad prices, not today's CPMs. The Scenario Planner forecasts how media costs are likely to shift across your planning horizon and factors those projections into every budget recommendation. Override any projection to stress-test your plan against different market conditions, a Q4 auction spike, a competitive surge, a channel pullback, before a single dollar is committed.

Promotion-Aware Planning

Promotion-Aware Planning

Enter planned promotions, sales events, discount windows, and seasonal pushes for your scenario timeframe and see how your commercial calendar shifts the optimal media spend recommendation. Plan your media around your promotions, not separately from them.

How the Scenario Planner Works

  • AMM Feeds the Scenario Engine

    AMM Feeds the Scenario Engine

    The Scenario Planner ingests your AMM's response curves and marginal ROI signals directly, so every planning cycle is grounded in econometric evidence rather than assumptions built outside the model.
  • Define Goals & Constraints

    Define Goals & Constraints

    Input your target KPI, commercial constraints, and forward-looking media price projections before any scenario runs. Override projections to stress-test different cost environments.
  • Build & Compare Scenarios

    Build & Compare Scenarios

    Generate, Conserve, Maintain, and Accelerate simultaneously, each with its own forecast range and mROAS trade-off visible at every allocation boundary, so the decision is made on evidence, not confidence.
  • Lock the Plan & Set Guardrails

    Lock the Plan & Set Guardrails

    Publish your chosen scenario with explicit guardrails, maximum reallocation percentages, and stop-loss thresholds to create a clear operating contract between Marketing and Finance.
  • Steer Weekly

    Steer Weekly

    Monitor performance against your triggers in real-time. When a signal fires, rerun the scenario instantly. No quarterly model refresh. No reactive budget scramble.
Book Your Personalized Scenario Planner Demo

The Output: Scenario Planner Dashboards

  • Run a Scenario

    Run a Scenario

  • Forecast Ranges and Trade-offs

    Forecast Ranges and Trade-offs

  • Setting up New Guardrails

    Setting up New Guardrails

Featured Story

Forecast-Led Planning Delivers 19% Revenue Lift

Forecast-Led Planning Delivers 19% Revenue Lift

Facing an aggressive year-end target, Quicken used LiftLab forecasting, geo tests, and scenario modeling to win more budget and drive +19% gross revenue.​

“Liftlab’s solution gave us the confidence to make significant changes to our media mix. Our business results proved we made the right choice.”

Stephanie Pierce,

Stephanie Pierce,

Quicken, Director of Growth Marketing

See the Results for Yourself

Frequently Asked Questions

The Scenario Planner turns your AMM's response curves into executable budget scenarios — with constraints encoded before any scenario runs. Most planning tools produce a single forecast built on historical averages. LiftLab produces three simultaneous scenario ranges grounded in how your channels actually behave at different spend levels. The output is a decision, not a projection.
Turn Your Next Budget Scenario Into a Shared Decision

Go Deeper

Full-Funnel Budget Planning

Full-Funnel Budget Planning

Combine fragmented channel budgets into a unified, constraint-aware plan that you can justify and execute with certainty.

Know more

Scenario Planning & Forecasting

Scenario Planning & Forecasting

Run constraint-aware budget scenarios to predict outcome ranges, set guardrails, and confidently align marketing with finance. 

Know more

TALK TO US

(+1) 888-302-3861

marketing@liftlab.com

1111 Broadway, 5th floor, Oakland, CA 94607

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