Marketing Mix Modeling for QSR & Restaurant Brands

Real Budgets. Real Results

Retail jewelry — global

+9.5% revenue

from a 2% budget shift

Entertainment — enterprise

7 → 13 channels

weekly mROAS reallocation

Financial software

+19% gross revenue

year-end window

DTC apparel

3.4x TikTok spend

at max profit

Problem

Traditional Measurement Wasn't Built For Restaurant Reality.

QSR measurement is failing because attribution tools were built for simple e-commerce checkouts, not complex restaurant networks.

Fragmented Spend

National funds, co-ops, and local dollars get mashed into a single spend line, hiding what's actually working market by market.

The Speed Gap

Promos shift every few weeks, but static models take quarters to report.

Walled-Garden Channels

Order paths are fragmented. Third-party delivery apps hand over summary reports, effectively hiding true customer demand.

Solution

LiftLab Gives You Evidence,
Not Another Dashboard.

LiftLab pairs market-level measurement with live experiments to reveal what actually moved revenue, giving you a number you can trust and a reason you can explain.

Unified
Spend

We isolate media market by market, separating national, co-op, and local dollars to show exact lift where it happens.

True Incrementality

We measure raw demand across every order path, stripping away third-party black boxes so you see real customer behavior.

Continuous Velocity

We test and measure in real time. You get defensible answers in days, not quarters, so you can optimize before the next promo launches.

Six Questions That LiftLab Answers

Incrementality & Calibration

Did Marketing Actually Cause the Lift?

Run market-level experiments that measure delivered outcomes, not budgeted inputs.

Marginal ROI

Where Does the Next Dollar Work Hardest?

See exactly where returns are growing or flattening in national & local markets before you spend your next dollar.

Scenario Planning

What Should We Do With the Budget?

Model Conserve, Maintain, and Accelerate budget scenarios that respect your revenue goals, local market caps and committed buys.

Full-Funnel Planning

Do Brand & Performance Campaigns Influence Each Other?

Bring awareness & conversion campaigns, budgets into a single, constraint-aware plan.

Real-Time Optimization

Is Performance Changing Right Now?

Detect efficiency shifts across 70+ ad platforms in 24 hours. Catch the missed opportunity before the 6-week LTO ends.

Long-Term Brand Value Measurement

Are We Undervaluing the Brand?

Quantify the compounding impact of brand spend so it doesn't get slashed just to hit a short-term performance metric.

One Measurement System.
A Continuous Loop of Evidence → Action.

Model

Agile MMM measures media, pricing, promotions, and outcomes at market level.

Test

Experiments establish what's truly incremental.

Act

Daily signals and scenario planning turn measurement into decisions.

Calibrate

Every experiment makes the model smarter and more trustworthy.

Start With the Structure, Then Decide What to Measure.

Book a thirty minute session with a LiftLab marketing scientist. We will tell you what a market level test could establish for your business and what it could not.

Request a Demo

Know What Actually Drove Growth, And Prove You're Right.