Resources
Q4 2024
EPISODE 10
CYE Episode #10
Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our next CYE episode.
- 2 min read
LiftLab and iProspect Team Up to Revolutionize Marketing Performance
LiftLab has announced their partnership with iProspect to bring brands a game-changing approach to media performance. Together, we’re on a mission to redefine what’s possible in marketing.
- 3 min read
LiftLab Builds Momentum in 2024 with Addition of World-Class Customers and Industry Recognition
LiftLab is celebrating a transformative 2024 marked by customer growth, strategic team expansions, groundbreaking product innovations, and industry accolades.
- 2 min read
Maximizing Marketing Effectiveness with the Association of National Advertisers
Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.
- 8 min read
Pandora Drives Global Growth with Precision Marketing
Discover How Pandora Maximized Profitability with LiftLab’s Real-Time Insights
- 5 min read
How Should Brands Navigate Ad Spend During Election Cycles?
From behavioral psychology to test design, consider these factors to consider for the most successful marketing in swing states—and across the US.
- 4 min read
What Was Marketing’s Contribution to Amazon Prime Big Deals Days’ Success? Three Ways Not to Find Out
Amazon Prime Days are finished up, can you confidently say how much marketing investments contributed to that performance?
- 52 min listen
Crafting Paid Media Gems: Insights from Pandora’s Kasper Klit
We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry to our September episode of Curve Your Enthusiasm.
- 41 min listen
Modernizing Measurement to Fit Today’s Marketing Data Needs
We invited Jim Warner, Global Field CTO, Advertising and Marketing, at Snowflake to our August episode of Curve Your Enthusiasm. Snowflake delivers ease of use, instant elasticity, and lower TCO.
- 7 min read
LiftLab Expands with Lars Feely: The Man Behind Our Agency Partnerships
Lars Feely is a veteran of the media buying industry having spent more than 20 years on all sides of the business. We sat down with our new VP of Agency Partnerships, Lars Feely, to talk about his background & the future of working with agencies.
