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Resources

Crafting Paid Media Gems: Insights from Pandora’s Kasper Klit

We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry to our special episode of Curve Your Enthusiasm.

Quicken Embraces Data-driven Forecasting 

Fine-tuning Results in an Increased Profitability of 3.5%

Maximizing ROI: Why Performance Marketers Need Multi-Stage Modeling

Why Performance Marketers Need Multi-Stage Modeling? Learn the important and most fundamentally-different steps in the chain from marketing spend to revenue.

LiftLab and iProspect Team Up to Revolutionize Marketing Performance

LiftLab has announced their partnership with iProspect to bring brands a game-changing approach to media performance. Together, we’re on a mission to redefine what’s possible in marketing. 

LiftLab Builds Momentum in 2024 with Addition of World-Class Customers and Industry Recognition

LiftLab is celebrating a transformative 2024 marked by customer growth, strategic team expansions, groundbreaking product innovations, and industry accolades.

How Liftlab Plans to Maximize Marketing Effectiveness Through the Association of National Advertisers Partnership

Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.

Pandora Drives Global Growth with Precision Marketing

Discover How Pandora Maximized Profitability with LiftLab’s Real-Time Insights

How Should Brands Navigate Ad Spend During Election Cycles?

From behavioral psychology to test design, consider these factors to consider for the most successful marketing in swing states—and across the US.  

What Was Marketing’s Contribution to Amazon Prime Big Deals Days’ Success? Three Ways Not to Find Out

Amazon Prime Days are finished up, can you confidently say how much marketing investments contributed to that performance?

Crafting Paid Media Gems: Insights from Pandora’s Kasper Klit

We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry to our September episode of Curve Your Enthusiasm.