Resources
Crafting Paid Media Gems: Insights from Pandora’s Kasper Klit
We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry to our special episode of Curve Your Enthusiasm.
- 5 min read
Making your MMM Actionable with LiftLab. eBook
Not another version of truth – just more value from the one you already have.
- 5 min read
The Measurement Challenge for Brand Campaigns. eBook
Are we spending too much, too little, or just right?
- 5 min read
Measuring the Impact of Linear TV with LiftLab. eBook
From model-based estimates to experiment-backed proof
- 5 min read
Don’t Just Report Results. Forecast Them. eBook
How to model your ad investment and forecast impact before you spend.
- 5 min read
Quicken Embraces Data-driven Forecasting
Reallocate spent and achieve a +19% gross revenue lift
- 2 min read
Maximizing ROI: Why Performance Marketers Need Multi-Stage Modeling
Why Performance Marketers Need Multi-Stage Modeling? Learn the important and most fundamentally-different steps in the chain from marketing spend to revenue.
- 2 min read
LiftLab and iProspect Team Up to Revolutionize Marketing Performance
LiftLab has announced their partnership with iProspect to bring brands a game-changing approach to media performance. Together, we’re on a mission to redefine what’s possible in marketing.
- 3 min read
LiftLab Builds Momentum in 2024 with Addition of World-Class Customers and Industry Recognition
LiftLab is celebrating a transformative 2024 marked by customer growth, strategic team expansions, groundbreaking product innovations, and industry accolades.
- 2 min read
How Liftlab Plans to Maximize Marketing Effectiveness Through the Association of National Advertisers Partnership
Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.
