From Start-up to Scale: Why Different Growth Stages Need Different Metrics

What is LiftLab?

LiftLab uses a high-precision, tinkerer’s mindset to help marketers identify growth, optimize media plans, and balance profitability with performance results.

How to Set Up Geo-Based Experiments

Learn to simplify and automate geo-based ad experiments using LiftLab to accurately measure marketing performance across platforms like Google Shopping.

CYE#1 – Dr. Dominique Hanssens: The Measurement Industry & Commonplace Metrics That Are Misleading

A Fresh Look at Measurement and Modeling

Learn how LiftLab helps marketers move beyond outdated attribution by combining rigorous experimental design with econometric mix modeling for actionable results.

Upper Funnel vs. Lower Funnel

Discover why measuring the impact of upper-funnel branding on lower-funnel performance remains a complex marketing challenge requiring long-term, longitudinal data analysis.

CYE#2 – Dr. Koen Pauwels: Measuring the Really Hard Stuff in Marketing

CYE #9 – How to Develop an Effective Paid Media Strategy in a Competitive Space

Dr. Koen Pauwels discusses advanced marketing measurement, cross-channel effects, word-of-mouth impact, and long-term brand growth strategies in modern marketing.

CYE #6 – Linear, Digital, & Streaming Measuring TV in an Age of Channel Convergence

CYE #5 – AI-nalyzing Marketing Measurement Tools with Moe Kiss & Tim Wilson