Showing 9 of 100 Curve Your Enthusiasm
Direct Mail vs Email Marketing: How L’Occitane Cut Costs With Smarter CRM Segmentation
Learn how L’Occitane revolutionized their marketing strategy by rethinking customer segmentation, proving that testing channel effectiveness saves money and drives growth.
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Marketing Budget Allocation: Should You Cut or Increase Spend When Revenue Is Soft
Learn to navigate difficult finance conversations by mastering the strategic trade-offs between cutting spend and investing for top-line revenue growth.
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Incremental ROAS: Why Your Average Return Doesn’t Predict New Ad Spend
Stop assuming your current return on ad spend translates linearly to new budgets; incremental performance is almost always lower.
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Cyber Week Marketing: How Much of Your Budget Should You Actually Spend
Learn how to strategically allocate your marketing budget during cyber week by analyzing conversion rates, media prices, and diminishing returns.
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Limitations of Last-Click Attribution: Why It Can’t Measure Channel Synergy
Stop relying on misleading last-click reports. Learn how to use cross-channel experiments to discover if your marketing efforts actually grow revenue.
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Branded Search Strategy: Why Impression Share Is the Wrong Metric to Chase
Stop wasting budget on branded search. Focus on marginal cost per click rather than impression share for better economic results.
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Black Friday Cyber Monday Marketing Strategy: Discounting Without Wrecking Your Brand
Decide if your brand should discount this Black Friday by evaluating your industry needs, customer loyalty, and long-term brand positioning.
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Last-Click Reporting: Why Even Facebook Wants You to Stop Using It
Discover why Facebook pushes advertisers away from last-click reporting and how to navigate tools like Conversion Lift and Robin effectively.
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Upper-Funnel Measurement: How to Prove Top-of-Funnel Spend Is Actually Working
Stop relying solely on last-click data. Learn to measure the true, incremental revenue of your upper-funnel marketing strategies effectively today.
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