Showing 9 of 100 Curve Your Enthusiasm
Media Plan Optimization: How to Find Your Channels’ Maximum Profit Point
Learn how to maximize marketing profit by identifying channel saturation, balancing spend efficiency, and continuously adjusting for dynamic media shifts.
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Marketing Science: How Academic Research Turns Into Automated Product Features
Learn how LiftLab merges top-tier academic research with real-world client challenges to automate and refine their marketing effectiveness SaaS product.
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New Marketing Channel Testing: Why Copying Your Old Creative Sinks New Platforms
Learn to scale new media channels by using controlled rollout experiments to optimize ad performance and accurately measure incremental revenue.
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Marketing ROI: How to Answer Finance’s “How Much Would It Return” Question
How to Win Your Finance Investment Reviews: Data-Driven Budget Strategies for Marketing Teams Stop struggling with finance investment reviews. Use data-backed insights to confidently justify your marketing budget and maximize ROI effectively.
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Media Optimization: Hitting a $36 Million Revenue Target in a Live Demo
Stop relying on flawed last-click ROAS. Learn a data-driven method to accurately forecast revenue, optimize budgets, and justify marketing spend. “
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Incremental Revenue Measurement: Why Your Data Warehouse Isn’t Enough on Its Own
Incremental revenue measurement connects what a brand spent on media to what that spend actually generated in P&L revenue. This matters because platforms like Google, Meta, and TikTok report revenue that’s biased and rarely matches a company’s financial records. Without that connection, even a centralized data warehouse still shows revenue nobody can reconcile with the […]
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Marketing Overinvestment: The Two Numbers That Tell You When to Stop Spending
Stop wasting your marketing budget by choosing between growth-driven incremental ROAS and profit-focused marginal returns to optimize your channel investment.
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Marketing Mix Model Robustness: How to Tell If Your Model’s Confidence Is Earned
Learn how to test your marketing model’s reliability by perturbing assumptions, ensuring your data-driven decisions are based on strong, transparent signals.
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Actionable Marketing Metrics: How to Tell If a KPI Actually Matters
Stop chasing vanity metrics. Focus on actionable KPIs that drive real business growth, rather than ideologies like last-click attribution models.
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