Blog

October 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our October CYE episode.

7 min read

LiftLab Expands with Lars Feely: The Man Behind Our Agency Partnerships

Lars Feely is a veteran of the media buying industry having spent more than 20 years on all sides of the business. We sat down with our new VP of Agency Partnerships, Lars Feely, to talk about his background & the future of working with agencies.

Blog

4 min read

Changing the Conversation between Marketing and Finance: The Six Pillars to a Better Investment Review

From better math to continuous improvement through experimentation, embracing these principles will spark more aligned conversations with Finance – and a higher-performing marketing program overall.

Blog

4 min read

“Steal from the Poor, Give to the Rich”: Using Diminishing Returns as Your ROI Superpower

Focusing on diminishing returns in your marketing investments means bucking conventional wisdom – in favor of more effective marketing investments. To better apply this fundamental economics principle to your marketing program, read on.

Blog

2 min read

Agencies: Here’s Why It’s Better to Unify MMM and Incrementality Testing

Workflow efficiency gains and sharper insights await. Read why in the first article of our new agency-focused series.

Blog

2 min read

Fast-Track Your Return on Media Spend with LiftLab and Put Your Snowflake Marketing Data Cloud to Work

Our latest integration lets Snowflake customers get our best-in-class MMM and Media Experimentation up and running faster than ever. Meet LiftLab at Snowflake Data Summit next week for all the details.

Blog

5 min read

What Drove That Sales Spike: The Season, the Promotion, or the Ad?

Two ways to tease out the impact of advertising versus seasonality or promotions.

Blog

2 min read

Now Scenario-Plan and Forecast Even Better With LiftLab

Announcing new additions to our Forecasting Dashboard: Analyze based on planned budgets, run fix-budget scenarios for select channels, plan for specific outcomes – and more.

Blog

3 min read

To See Why Last-Click Doesn’t Work, Try My Pizza

A thought experiment explaining the crucial importance of establishing a baseline.

Blog

2 min read

Set Your Measurement Right for Revenue Forecasting

Learn how to accurately forecast revenue by measuring diminishing returns and considering the full marketing funnel. These strategies will help you make data-driven decisions and prove marketing’s impact on revenue.

5 min read

LiftLab is Flipping the Script

Our new Chief Data Scientist explores why historical data isn’t always as informative as you think, why some experiments are more useful than others, and why he sees LiftLab as exceptional.