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Maximizing ROI: Why Performance Marketers Need Multi-Stage Modeling

There is a lot of buzz around multi-stage models for MMM. And everyone means something different by it. It is a catch phrase and often used to check the box (“we have a multi-stage model’ too”.) It is crucial to assess whether these stages are breaking out the most important and most fundamentally-different steps in […]

LiftLab and iProspect Team Up to Revolutionize Marketing Performance

We’re beyond thrilled to share some exciting news—LiftLab has joined forces with iProspect, one of the world’s top digital-first media agencies, to bring brands a game-changing approach to media performance. Together, we’re on a mission to redefine what’s possible in marketing.  Why does this matter? Because brands are demanding smarter, faster, and more precise ways […]

LiftLab Builds Momentum in 2024 with Addition of World-Class Customers and Industry Recognition

LiftLab is celebrating a transformative 2024 marked by customer growth, strategic team expansions, groundbreaking product innovations, and industry accolades.   Unprecedented Growth in Customers and Partnerships   LiftLab achieved a remarkable increase in its customer base this year, alongside continued stength in renewals, further cementing its position as a trusted partner for world-class brands. New partnerships include […]

How Should Brands Navigate Ad Spend During Election Cycles?

This election cycle, brands will need to navigate media buys amidst as much as $12 billion in political ad spend and a highly polarized viewership. In that environment, what steps should non-political advertisers take to ensure they’re managing their ad spend wisely?  Earlier this year, the team at LiftLab engaged in a wide-ranging discussion to […]

LiftLab Expands with Lars Feely: The Man Behind Our Agency Partnerships

Our new VP of Agency Partnerships, Lars Feely, sat down with us to talk about his background and what he sees for the future of working with agencies at LiftLab. Lars Feely is a veteran of the media buying industry having spent more than 20 years on all sides of the business. Starting his career […]

How To Use Diminishing Returns as Your ROI Superpower

Focusing on diminishing returns in your marketing investments means bucking conventional wisdom – in favor of more effective marketing investments. To better apply this fundamental economics principle to your marketing program, read on. Test your marketing smarts on diminished returns with this one-question quiz:  The brand’s Finance team has just approved an additional $10,000 to spend […]

The Benefits of Combining Marketing Mix Model and Incrementality Testing

About six months ago, I jumped from an exciting agency-side career to join the Marketing Science team here at LiftLab. It’s a shift I’ve benefitted from for several reasons – not the least of which is because of how much I’ve learned. To be clear, I encountered incredible levels of knowledge and sophistication in the agency world every day, from peers to […]