Maximizing ROI: Why Performance Marketers Need Multi-Stage Modeling
There is a lot of buzz around multi-stage models for MMM. And everyone means something different by it. It is a catch phrase and often used to check the box (“we have a multi-stage model’ too”.) It is crucial to assess whether these stages are breaking out the most important and most fundamentally-different steps in […]
LiftLab and iProspect Team Up to Revolutionize Marketing Performance
We’re beyond thrilled to share some exciting news—LiftLab has joined forces with iProspect, one of the world’s top digital-first media agencies, to bring brands a game-changing approach to media performance. Together, we’re on a mission to redefine what’s possible in marketing. Why does this matter? Because brands are demanding smarter, faster, and more precise ways […]
LiftLab Builds Momentum in 2024 with Addition of World-Class Customers and Industry Recognition
LiftLab is celebrating a transformative 2024 marked by customer growth, strategic team expansions, groundbreaking product innovations, and industry accolades. Unprecedented Growth in Customers and Partnerships LiftLab achieved a remarkable increase in its customer base this year, alongside continued stength in renewals, further cementing its position as a trusted partner for world-class brands. New partnerships include […]
How Liftlab Plans to Maximize Marketing Effectiveness Through the Association of National Advertisers Partnership
Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity. LiftLab Partners With ANA to Maximize Marketing Effectiveness We’re thrilled to announce that LiftLab is […]
How Should Brands Navigate Ad Spend During Election Cycles?
This election cycle, brands will need to navigate media buys amidst as much as $12 billion in political ad spend and a highly polarized viewership. In that environment, what steps should non-political advertisers take to ensure they’re managing their ad spend wisely? Earlier this year, the team at LiftLab engaged in a wide-ranging discussion to […]
What Was Marketing’s Contribution to Amazon Prime Big Deals Days’ Success? Three Ways Not to Find Out
In the follow-up to the sales event, be sure to steer clear of these too-common measurement mistakes. Amazon Prime Big Deals Days are finished up. Now, there’s a good chance you – and your CFO – are in the thick of trying to understand not just how your brand performed, but how much marketing investments […]
LiftLab Expands with Lars Feely: The Man Behind Our Agency Partnerships
Our new VP of Agency Partnerships, Lars Feely, sat down with us to talk about his background and what he sees for the future of working with agencies at LiftLab. Lars Feely is a veteran of the media buying industry having spent more than 20 years on all sides of the business. Starting his career […]
Changing the Conversation between Marketing and Finance: The Six Pillars to a Better Investment Review
Whether it’s quarterly, monthly, or even every week, your investment review is a crucial opportunity to prove your marketing program’s value. It’s also a check-in you don’t want to waste. After all, it’s good to have Finance in your corner. Consider: per the latest Deloitte / Duke CMO Survey, over 40% of CMOs whose companies achieved below-market growth pointed to […]
How To Use Diminishing Returns as Your ROI Superpower
Focusing on diminishing returns in your marketing investments means bucking conventional wisdom – in favor of more effective marketing investments. To better apply this fundamental economics principle to your marketing program, read on. Test your marketing smarts on diminished returns with this one-question quiz: The brand’s Finance team has just approved an additional $10,000 to spend […]
The Benefits of Combining Marketing Mix Model and Incrementality Testing
About six months ago, I jumped from an exciting agency-side career to join the Marketing Science team here at LiftLab. It’s a shift I’ve benefitted from for several reasons – not the least of which is because of how much I’ve learned. To be clear, I encountered incredible levels of knowledge and sophistication in the agency world every day, from peers to […]
