Blog

Q4 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our next CYE episode.

2 min read

LiftLab and iProspect Team Up to Revolutionize Marketing Performance

LiftLab has announced their partnership with iProspect to bring brands a game-changing approach to media performance. Together, we’re on a mission to redefine what’s possible in marketing.

3 min read

LiftLab Builds Momentum in 2024 with Addition of World-Class Customers and Industry Recognition

LiftLab is celebrating a transformative 2024 marked by customer growth, strategic team expansions, groundbreaking product innovations, and industry accolades.

Blog

2 min read

Maximizing Marketing Effectiveness with the Association of National Advertisers

Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.

5 min read

How Should Brands Navigate Ad Spend During Election Cycles?

From behavioral psychology to test design, consider these factors to consider for the most successful marketing in swing states—and across the US.

4 min read

What Was Marketing’s Contribution to Amazon Prime Big Deals Days’ Success? Three Ways Not to Find Out

Amazon Prime Days are finished up, can you confidently say how much marketing investments contributed to that performance?

Blog

7 min read

LiftLab Expands with Lars Feely: The Man Behind Our Agency Partnerships

Lars Feely is a veteran of the media buying industry having spent more than 20 years on all sides of the business. We sat down with our new VP of Agency Partnerships, Lars Feely, to talk about his background & the future of working with agencies.

Blog

4 min read

Changing the Conversation between Marketing and Finance: The Six Pillars to a Better Investment Review

From better math to continuous improvement through experimentation, embracing these principles will spark more aligned conversations with Finance – and a higher-performing marketing program overall.

Blog

4 min read

“Steal from the Poor, Give to the Rich”: Using Diminishing Returns as Your ROI Superpower

Focusing on diminishing returns in your marketing investments means bucking conventional wisdom – in favor of more effective marketing investments. To better apply this fundamental economics principle to your marketing program, read on.

Blog

2 min read

Agencies: Here’s Why It’s Better to Unify MMM and Incrementality Testing

Workflow efficiency gains and sharper insights await. Read why in the first article of our new agency-focused series.

Blog

2 min read

Fast-Track Your Return on Media Spend with LiftLab and Put Your Snowflake Marketing Data Cloud to Work

Our latest integration lets Snowflake customers get our best-in-class MMM and Media Experimentation up and running faster than ever. Meet LiftLab at Snowflake Data Summit next week for all the details.