AI-POWERED MARKETING ANALYTICS FOR LIFTLAB USERS

Miles is LiftLab’s AI-powered marketing analyst, integrated into your workflow. You can ask complex performance questions in plain English and receive immediate, reliable answers based on LiftLab’s established measurement methodology.

Which channels had the highest incremental efficiency last month?
I have $200K next month, show me the optimal allocation to maximise profit
Why did Meta iROAS drop compared to last quarter?

10s

response time

ZERO

data sent to LLMs

1 Login

same LiftLab platform

Dashboards Show What Happened. Marketers Need to Know Why, and What to Do Next.

Every LiftLab customer has access to powerful measurement data. Most spend hours correlating it manually across time periods, channels, and dimensions before they can answer a single performance question.

Dashboards Show What Happened. Marketers Need to Know Why, and What to Do Next.

THE PROBLEM

Insight lives in the data. Getting to it requires an analyst or hours of dashboard navigation.

Marketing teams regularly need answers to questions like “which channels drove my revenue change last quarter?” or “how should I allocate my $500K Q4 budget?” Without Miles, answering these requires pulling multiple reports, cross-referencing time periods, and either waiting for analyst time or building the analysis manually. The insight exists in LiftLab’s data. The bottleneck is access.

“When I need a quick answer, I have to leave what I’m doing, navigate several dashboard views, and manually piece together the picture. By the time I have an answer, the context has changed.”

THE SOLUTION

Miles provides answers directly within your analysis workflow, eliminating the need to switch contexts.

Miles is integrated into LiftLab Insights as a persistent copilot. When you have a question while using the Compare dashboard, you can ask it immediately. Miles processes your query using your LiftLab data and the same measurement engine as your dashboards, delivering a comprehensive answer in under 30 seconds. No analyst, dashboard navigation, or manual data compilation is required.

“Rather than clicking through filters and manually correlating data across time periods, you can ask complex analytical questions in plain language and receive comprehensive answers that connect multiple data points.”

Three Things Miles Does That Dashboards Never Could.

Speed to Insight

Complex multi-dimensional queries that once required analyst preparation or hours of manual dashboard work now return comprehensive answers in under 30 seconds. You can request channel comparisons, time-period performance shifts, or cross-metric correlations, and Miles will compute the results instantly.

Contextual Intelligence

Unlike static dashboards that present the same view to every user, Miles builds context within each session. Follow-up questions are interpreted based on your previous queries. As you continue exploring, the conversation becomes more insightful, providing deeper analysis without requiring you to restate your intent.

Automated Reporting

Generate executive summaries with one click, following LiftLab’s proven analytical framework: Top Line Metrics, Efficiency, Cost Trends, Performance Attribution, and Key Insights. Tasks that previously took CSMs hours now take seconds, ensuring consistent quality for every client review.

Ask Any Performance Question in Plain English

Rather than manually filtering dashboards and correlating data across channels and time periods, you can ask Miles to do it for you. Miles provides comprehensive answers to complex queries, using the analytical language your team prefers.

Cross-period comparisons (week, month, quarter, year-over-year)
Multi-channel performance rankings and efficiency analysis
Natural time references: "last month," "Q4," "compared to same period last year"
Follow-up questions understood in context — no re-prompting needed
iROAS, mROAS, iCPA, spend, revenue, and all LiftLab core metrics

Your Data Never Leaves LiftLab’s Infrastructure.

Data security is the primary enterprise concern with AI analytics tools. Miles ensures that raw marketing data is never transmitted to external AI systems; only natural language formatting occurs outside LiftLab’s environment.

Raw marketing data, campaign metrics, and business information are never sent to external AI systems. Only embeddings and natural-language placeholders are sent to Azure OpenAI for response formatting. All factual calculations are performed within LiftLab’s secure infrastructure.

Miles uses the same authentication, permissions, and data boundaries as your existing LiftLab platform, including single sign-on, two-factor authentication, and your current access controls. Users can only access data they are already authorized to view. No separate login or additional security layers are required.

Customer data is completely private and isolated within your dedicated LiftLab environment. No data, insights, or analysis is shared between customer accounts. The same data segregation architecture that protects your dashboards protects Miles.

Microsoft’s Azure OpenAI infrastructure is used exclusively for natural language formatting and does not receive or process your marketing data. Data residency remains within your selected geographic boundaries, meeting compliance requirements for regulated enterprise environments.

Persona 01

Marketing Manager / VP of Growth

Managing $20M+ across 5+ channels. Uses LiftLab weekly for performance monitoring, budget decisions, and executive reporting. Needs fast answers without waiting for analyst time on routine questions.

→Navigating complex dashboard filters for what should be a simple question
→Explaining performance changes to executives without analyst support
→Connecting data across channels and time periods manually before every budget meeting

MILES DELIVERS

Receive immediate answers to performance questions, executive-ready summary reports, and scenario outputs in contribution margin language, all within the Insights workflow and without waiting for analyst availability.

Persona 02

Marketing Manager / VP of Growth

Managing 15–20 LiftLab client accounts. Spending 70–80% of time in Insights. Creates manual executive summaries for every client interaction. Needs to scale analytical expertise without proportional headcount growth.

→Manual report generation is time-consuming, repetitive, and quality-varies by CSM experience
→Training new CSMs on analytical frameworks takes months
→Maintaining consistency across 15–20 diverse client accounts is difficult at scale

MILES DELIVERS

Automated executive summaries following LiftLab’s proven framework, consistent quality across all clients, and a codified institutional knowledge base that makes every CSM as effective as the most experienced one on the team.

Questions Your Team
Asks Every Week.

These aren't hypotheticals. They're the exact questions marketing managers ask during campaign reviews, budget planning sessions, and executive prep — now answered in 30 seconds.

PERFORMANCE ANALYSIS

"Which channels had the highest iROAS activity last month?"

WHAT MILES RETURNS

A ranked channel list by iROAS with period-over-period comparison, spend context, and a plain-English explanation of what drove the variance.

EXECUTIVE REPORTING

"Generate a media summary for my Q3 performance review"

WHAT MILES RETURNS

Access a five-section executive summary—Top Line, Efficiency, Cost Trends, Attribution, and Key Insights—ready for inclusion in stakeholder presentations.

BUDGET OPTIMISATION

"I have $500K for Q4 and want to maximise revenue — show me the optimal allocation"

WHAT MILES RETURNS

Channel-by-channel budget recommendations with projected incremental revenue ranges, iROAS at recommended spend, and a Conserve/Maintain/Accelerate scenario breakdown.

DIAGNOSTIC ANALYSIS

"Why did Meta efficiency drop compared to last quarter?"

WHAT MILES RETURNS

Obtain a causal breakdown, including factors such as CPM inflation, spend scaling past saturation, creative fatigue signals, and competitive auction pressure, with supporting data points for each.

EXECUTIVE REPORTING

"How does LiftLab calculate incrementality, and how confident should I be?"

WHAT MILES RETURNS

Receive clear explanations of LiftLab's Agile MMM and Trust Engine® methodology, tailored to the audience - technical for analysts and accessible for CMOs.

REAL-TIME SIGNAL

"Are any channels currently over-invested based on marginal returns?"

WHAT MILES RETURNS

Channels operating past their saturation threshold identified by name, with current mROAS, recommended spend reductions, and where the freed budget would be most efficiently redeployed.

Miles vs. Dashboards, BI Tools, and Generic AI Analytics

Capability	Dashboards / BI Tools	Generic AI (ChatGPT/Gemini)	Looker AI / ThoughtSpot
Answers complex multi-channel questions in plain English	Manual navigation	No live data
Built on LiftLab incrementality & MMM methodology
Zero raw marketing data sent to external AI systems		Data leaves env.	varies
One-click executive summary generation		Needs context	Partial
Session-persistent context and follow-up awareness			limited
Scenario generation and budget optimisation	Partial	No live data	Partial
Zero additional setup, login, or IT overhead		External tool	Connector needed
Transparent thought process display		partial
Purpose-built for marketing measurement (not generic BI)

Partial = capability exists but limited in scope, context, or marketing specificity. Generic AI assessed without live data integration. Verified May 2026.

What Enterprise Teams Ask About Miles.

Does Miles ever send our marketing data to external AI systems? 

No. The most important security feature of Miles’ architecture is that raw marketing data, including performance metrics, campaign data, spend figures, and business information, never leaves LiftLab’s secure infrastructure. Azure OpenAI is used only for natural language formatting, receiving only embeddings and placeholders. All factual analysis and calculations are performed within LiftLab’s environment on your dedicated PostgreSQL database.

Do we need a separate login or setup to use Miles?

How accurate are Miles’ answers? Can it hallucinate?

Miles processes your actual marketing data using LiftLab’s proven measurement methodology — the same engine that powers your dashboards. The AI component handles only natural-language formatting of responses; it does not perform calculations, generate numbers, or fabricate data. All factual content in Miles’ responses comes directly from your LiftLab data. This architecture is specifically designed to eliminate the hallucination risk present in generic AI tools that perform their own calculations.

How does LiftLab handle the gap between our geo holdout results and our MMM?

Key differentiators include: (1) Purpose-built for marketing measurement—Miles is trained on LiftLab’s incrementality and MMM methodology, not generic business intelligence. (2) Faster adoption—zero setup, immediate compatibility with your existing LiftLab data, and no connectors or IT projects required. (3) Trusted accuracy—calculations use LiftLab’s proven engine, not opaque AI-generated numbers. (4) Security architecture—raw data never leaves LiftLab’s infrastructure, unlike generic BI AI tools.

Will Miles replace our marketing analysts?

Miles is designed to augment analysts, not replace them. It manages time-consuming, repetitive tasks such as pulling standard reports, answering routine performance questions, and generating executive summaries. This allows analysts to focus on high-value strategic work, including experiment design, custom analysis, cross-client pattern identification, and judgment calls that require domain expertise and business context. Miles serves as an always-available data assistant for routine tasks.

What data does Miles have access to?

Yes. LiftLab’s model outputs, including channel contributions, saturation curves, mROAS estimates, and scenario recommendations, are API-accessible and can be integrated into agency planning platforms, internal BI tools, and client-facing reporting layers. For agencies with proprietary planning technology, LiftLab’s API layer supports integration without requiring dashboard replacement. Joint technical integration scoping is included in the agency onboarding process for Certified Partners.

Is Miles included in our existing LiftLab subscription?

Miles analyzes the same data that powers your LiftLab dashboards, including channel spend, incremental revenue, iROAS, mROAS, CPM, CPC, and all other metrics available in your ROI Dashboard. It fully respects your existing data permissions; users can only query data they are authorized to access in their LiftLab interface. No additional data connections are created or required, and data freshness matches your standard LiftLab refresh schedule.

How does Miles compare to Looker AI, Datorama, or ThoughtSpot?

Key differentiators include: (1) Purpose-built for marketing measurement, as Miles is trained on LiftLab’s incrementality and MMM methodology rather than generic business intelligence. (2) Rapid adoption, with zero setup required and immediate compatibility with your existing LiftLab data. (3) Trusted accuracy, using LiftLab’s proven calculation engine instead of opaque AI-generated results. (4) Enhanced security, as raw data remains within LiftLab’s infrastructure, unlike generic BI AI tools.

Can Miles be used by multiple people on our team simultaneously?

Stop Navigating Dashboards. Start Asking Miles.

Miles is now available to LiftLab customers. Request access to receive immediate, reliable answers to your key performance questions within your existing workflow.

Request Mile Access Explore The Full Platform

Stop Navigating Dashboards. Start Asking Miles.

AI-POWERED MARKETING ANALYTICS FOR LIFTLAB USERS

Ask Anything. Get Answers in <10 Seconds.

Dashboards Show What Happened. Marketers Need to Know Why, and What to Do Next.

Insight lives in the data. Getting to it requires an analyst or hours of dashboard navigation.

Miles provides answers directly within your analysis workflow, eliminating the need to switch contexts.