Maximize Your Marketing P&L for Growth and Profitability.
Treat your marketing plan like an investment portfolio with the first platform to tie media experimentation and marketing mix modeling into a single system. Know how much to spend and when to stop because you’ve reached saturation – ensuring that all your marketing is maximally effective.
Your Marketing Can Do More.
We are helping the world’s leading brands move beyond benchmarks and measuring averages.
OUR INSIGHTS GUIDE:
- Investments in new channels to impact top-line revenue
- Changes in budget to impact revenue on a channel-by-channel basis
- Understanding relationships between growth and efficiency
- New strategies to improve Customer Acquisition Costs (CAC)
- Changes to your Global Market expansion strategies
The New Era of Measurement: Marginal ROI
Elite marketers turn to Marginal ROI – an early warning system to oversaturation – to maximize growth and profitability and ensure that no spend is wasted.
All-in-One: Marketing Mix Model + Experimentation + Forecasting.
The LiftLab Marketing Effectiveness System is the first solution to integrate Media Experimentation for both online and offline spend with an Agile Marketing Mix Model (MMM) and deliver this with an action-based, weekly Forecasting Insights Dashboard so that you can pinpoint future optimal spend across channels, tactics, and campaigns to maximize your marketing ROI.
liftlab marketing effectiveness system
Change the Conversation
Reduce conflicting agendas, metrics, and points of view on how to measure the effectiveness of your media investment. With a shared measurement framework, we’re changing the conversations between Marketing Executives, Channel Managers, CFOs, Agencies, and Platform Vendors.
You Bring the Data, We’ll Bring the Science.
Our system is informed by decades of experience translating pressing business questions into elegant marketing models and experiments for some of the largest publicly held companies globally. Throughout, we’ve built our work on three pillars: scientific excellence, transparency about the data, and serving as an unbiased, trustworthy partner to each client.
