Revolutionizing Marketing with Data & AI

The Leader in Full-Funnel Media Planning

LiftLab maximizes the revenue and profitability returns from your top to bottom of funnel media spend.

The LiftLab Trust Engine™

Combining MMM and Experiments for unmatched accuracy since 2020.

Underpinned by a Unified Econometric Framework, it empowers marketers to manage their media plan with clarity and precision.

Measure All Impact

Quantify both short-term performance and long-term brand effects.

Gain clarity on upper-funnel effectiveness with trusted, data-driven insights. Quantify the real impact of every dollar — balancing immediate performance with lasting brand growth.

Real-Time Learning

An agile mix model built to keep pace with ad platform shifts in CPM, CPC, and creative performance.

No other mix models have ever been designed to capture fast-moving changes. LiftLab helps you capitalize on every shift by making smarter, faster spend decisions.

Optimize Future Spend

Forecast the impact of reallocating dollars to plan more effective media strategies.

Run what-if scenarios to see how shifting spend between channels affects total revenue — all through an intuitive tool built for marketers.

AI + Trust

Intelligent agents powered by the LiftLab Trust Engine™, combine AI speed with incrementality-backed precision.

Ask questions in natural language and get analyst-level insights, grounded in incrementality, to guide faster, more informed decisions.

Proud to Serve the World's Best in Class & Aspiring Growth Teams

Why Teams Choose LiftLab

“In a crowded category of suppliers, LiftLab stands out as the industry's best combination of technology, expertise and experience. LiftLab clearly has the industry's best platform and best people.

Paul Hillen, VP of Performance Marketing,

Pioneering Analytics Platform

Combine industry insights with your own data — including Sales, Ad Spend, Post-Purchase Surveys, Brand Lift, and attribution signals.

Proven Track Record

We surround your team with exceptional talent in product, media buying, marketing science and analytics.

We Show Up

You buy media every Monday.

Our solution and people have complemented teams on thousands of Mondays.

The Full-Funnel Media Challenge

You spoke, we listened.

We’re investing heavily in brand — and we know the payoff isn’t all immediate. How can we quantify both the short-term and long-term revenue impact?

Ad platforms change constantly, with signals moving across CPM, CPC, creative performance, CTR, VTR, and more. Yet modern MMMs still only refresh weekly. Isn’t there a more agile approach that can keep pace with these shifts?

How should our growth team deal with potentially conflicting KPIs? We see different measures from MTA, existing MMM and across various ad platforms.

The LiftLab
Trust Engine™

The industry’s most powerful merging of marketing science, AI Agents, mixed models, experiments and importing capability empowers teams to calibrate, resolve conflicts and ensure performance, clarity and concise portfolio spend management.