Success Stories
How full-funnel leaders plan budgets, prove incrementality, and respond to platform shifts with confidence and governance.
Success Stories
Showing 6 of 6 Success Stories
How a 42-Day Meta Awareness Experiment Revealed $1.1M in Incremental Revenue Opportunity
Learn how one company leveraged LiftLab to validate Meta Awareness performance and refine its media mix model while uncovering $1.1M in incremental annual revenue opportunity. Business Challenge Meta Awareness was an established part of one consumer brand’s always-on media mix. While the media mix model credited the channel’s contributions to retail revenue and e-commerce revenue, […]
Validated Meta Awareness performance across retail and e-commerce
Identified optimal media spend to unlock incremental revenue growth
How Quicken Achieved a 19% Revenue Lift with Forecast-Led MMM Planning
Discover how Quicken used forecast-led planning to justify an aggressive year-end budget increase and deliver a 19% revenue lift while holding iROAS steady. Business Challenge Quicken faced the challenge of justifying a significant year-end increase in its marketing budget without a data-driven forecast to support it internally. In late 2023, a competitor’s exit provided a […]
+19% gross revenue in the critical year-end window
Increased spend while maintaining overall iROAS and efficiency
How Pandora Achieved a 9.5% Revenue Lift with Agile Marketing Mix Modeling Across 100 Markets’
Pandora paired agile MMM with geo tests to shift just 2% of the budget, driving +9.5% revenue and +12.4% profit across key channels.
+9.5% revenue from a +2% budget reallocation.
+12.4% profit via smarter search and shopping mix
How Cinemark Nearly Doubled Its Channel Mix (7→13) While Protecting Profit
Cinemark used LiftLab mROAS curves to see last-dollar impact, expand from 7 to 13 channels, and reallocate weekly to maximize ROI.
Expanded from 7 → 13 channels in under three years.
Weekly mROAS-driven spend shifts across the full media mix
How an International SaaS Company Cut Google Brand Search Spend 87% and Grew Profit 3.5%
A geo-experiment on Google brand search revealed heavy overspending, enabling an 87% budget cut while maintaining volume and increasing profit.
-87% Google brand search spend vs. baseline
+3.5% profit with only -2.0% order impact
How SKIMS Used TikTok Incrementality Testing to Validate a 2.9% Revenue Lift and Triple Spend Efficiency
A geo-based TikTok experiment validated SKIMS’ hunch, revealing room to 3.4x spend with incremental revenue and profit lift.
3.4x recommended TikTok daily spend at max profit
+2.9% daily revenue and +1.7% daily profit from TikTok
