Success Stories
How full-funnel leaders plan budgets, prove incrementality, and respond to platform shifts with confidence and governance.
Success Stories
How Quicken Achieved a 19% Revenue Lift with Forecast-Led MMM Planning
Discover how Quicken used forecast-led planning to justify an aggressive year-end budget increase and deliver a 19% revenue lift while holding iROAS steady. Business Challenge Quicken faced the challenge of justifying a significant year-end increase in its marketing budget without a data-driven forecast to support it internally. In late 2023, a competitor’s exit provided a […]
+19% gross revenue in the critical year-end window
Increased spend while maintaining overall iROAS and efficiency
Unlocking Global Jewelry Growth with mROAS
Pandora paired agile MMM with geo tests to shift just 2% of the budget, driving +9.5% revenue and +12.4% profit across key channels.
+9.5% revenue from a +2% budget reallocation.
+12.4% profit via smarter search and shopping mix
Scaling Channel Mix While Protecting Profit
Cinemark used LiftLab mROAS curves to see last-dollar impact, expand from 7 to 13 channels, and reallocate weekly to maximize ROI.
Expanded from 7 → 13 channels in under three years.
Weekly mROAS-driven spend shifts across the full media mix
Slashing Brand Search Spend, Growing Profit
A geo-experiment on Google brand search revealed heavy overspending, enabling an 87% budget cut while maintaining volume and increasing profit.
-87% Google brand search spend vs. baseline
+3.5% profit with only -2.0% order impact
Turning TikTok Intuition Into Proven Profit
A geo-based TikTok experiment validated SKIMS’ hunch, revealing room to 3.4x spend with incremental revenue and profit lift.
3.4x recommended TikTok daily spend at max profit
+2.9% daily revenue and +1.7% daily profit from TikTok
