Apparel Marketing Measurement

TikTok was Working for SKIMS. LiftLab Showed Just How Much Further It Could Go.

LiftLab verified TikTok’s incremental impact and identified the opportunity to increase daily spend by 3.4x, driving a 2.9% lift in daily revenue and a 1.7% increase in contributing profit.

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3.4×

TikTok spend opportunity

+2.9%

Daily revenue lift

+1.7%

Contributing profit lift

Problem

Outdated measurement and fragmented data make it hard to know what’s truly driving growth, leaving major investment decisions on assumptions.

Solution

LiftLab runs experiments to identify what drives growth, which investments pay off, and where your next dollar can deliver more.

Key Benefits

5 Ways LiftLab Helps You Grow With More Confidence

Know which channels actually drive incremental revenue

We conduct experiments to show the revenue marketing drove, beyond the sales that would have happened anyway.

Find out whether your platform ROAS is right

We find out where your measurement model is right, and where it leads you astray.

See the whole business, not just your DTC site

LiftLab consolidates e-commerce, wholesale, and retail data into a single view, providing clear insight into the drivers of business growth.

Know when to spend more, and when to stop

LiftLab shows you how returns change as you increase spend, helping you find where the next dollar still works and where returns start to fall.

Know what actually caused the sale

A product launch, promotion, price change and campaign can all happen at once. LiftLab helps separate those effects so you know what actually moved the needle.

Real Budgets. Real Results

DTC apparel

3.4x TikTok spend

at max profit

Retail apparel - US

1.7% increase in profits

from investing in TikTok

Financial software

+19% gross revenue

year-end window

Retail jewelry — global

+9.5% revenue

from a 2% budget shift

One Measurement System.
A Continuous Loop of Evidence → Action.

Model

Agile MMM measures media, pricing, promotions, and outcomes at market level.

Test

Experiments establish what's truly incremental.

Act

Daily signals and scenario planning turn measurement into decisions.

Calibrate

Every experiment makes the model smarter and more trustworthy.

Turn “We Think It Worked” Into “We Know It Worked.”

See what LiftLab could uncover for your brand

Find Out Which Marketing Fuels Growth for Your Brand

TikTok was Working for SKIMS. LiftLab Showed Just How Much Further It Could Go.

Marketing Budgets Run on hunches

LiftLab Replaces Guesswork With Proof

5 Ways LiftLab Helps You Grow With More Confidence

Know which channels actually drive incremental revenue

Find out whether your platform ROAS is right

See the whole business, not just your DTC site