Liftlab - Logo
Request a Demo

Trusted by category leaders to turn measurement into confident capital allocation.

Retail jewelry — global

+9.5% revenue

from a 2% budget shift

Entertainment — enterprise

7 → 13 channels

weekly mROAS reallocation

Financial software

+19% gross revenue

year-end window

DTC apparel

3.4x TikTok spend

at max profit

Built to Make Every Marketing Dollar Accountable

LiftLab is the Full-Funnel MMM and Incrementality Testing Platform that transforms every dollar of brand and performance spend into compounding economic value. PlatformSense updates the model every 24 hours with live ad platform signals, eliminating 90-day data lags and providing same-day budget insights. Geo experiments continuously calibrate response curves. The Long-Term Brand Effects module quantifies brand equity as a forward-looking P&L asset rather than a vanity metric. This closed loop across modeling, experimentation, and forecasting ensures every dollar spent on brand and performance delivers measurable economic value that your CFO can validate.

Why LiftLab Is Built Differently

Agility Without Compromise

Agility Without Compromise

Stop choosing between fast, noisy dashboards and 90-day lagging models. Powered by PlatformSense, our Agile Marketing Mix Model detects daily platform shifts in real time, keeping you ahead of market volatility without sacrificing the model's accuracy.

Auditable Truth, Not Black-Box AI

Auditable Truth, Not Black-Box AI

Finance teams require transparency and a methodology they can review rather than simply accept. LiftLab delivers reproducible geo-experiments using the Trust Engine, mapping precise diminishing returns curves. This approach enables you to confidently demonstrate the causal impact of each additional dollar, with complete auditability throughout the process.

The Monday Operating Model

The Monday Operating Model

Marketing decisions happen weekly, not quarterly. LiftLab provides an operating partnership that turns constraint-aware scenario forecasts into actionable, boardroom-ready capital allocation, so your team is ready to optimize budgets every Monday, not every quarter.

Our Leadership Team

Bringing decades of innovation and experience in measurement, data science and attribution to change how to think about marketing spend performance.

LeadersSection - About

John Wallace

Co-Founder & CEO

LeadersSection - About

Bala Kandula

Co-Founder & Chief Product Officer

LeadersSection - About

Dirk Beyer

Chief Data Scientist

LeadersSection - About

Nitin Kumar

CTO

LeadersSection - About

Jon Lorenzini

Chief Marketing Science Officer

LeadersSection - About

Sushant Ajmani

Head of Product Marketing

Our Marketing Science Advisors

Working shoulder-to-shoulder with leading academic and industry minds.

LeadersSection - About

Dr. Eric Anderson​

Professor at Kellogg School of Management

LeadersSection - About

Dr. Dominique Hanssens​

Distinguished Professor Emeritus of Marketing, UCLA

LeadersSection - About

Dr. Koen Pauwels​

Vice Dean of Research at DMSB at Northeastern

LeadersSection - About

Kim Larsen​

Data at Shopify

Awards & Accolades

  • 2024 Developer Awards Winner

    Innovation in Business

  • 2024 Global Excellence Awards

    Innovation in Business

  • 2024 Deloitte Technology Fast 500

    Innovation in Business

  • 2024 Global Tech Awards Winner

    Innovation in Business

  • 2024 DigiDay Technology Award Finalist

    Innovation in Business

  • Liftlab and Stellair Form Strategic Collaboration to Unlock Full-Funnel Media Planning and Accelerate Insight-to-Execution Cycle in Digital Media

See LiftLab in Action

Request a guided demo focused on your priorities, including scenario planning, experiments, and marginal ROI optimization. Help your team accelerate progress while maintaining long-term growth.
Request a Demo See How LiftLab Works
Footnote Background
About Cta Bg Mobile - Footnote

TALK TO US

(+1) 888-302-3861

marketing@liftlab.com

1111 Broadway, 5th floor, Oakland, CA 94607

Connect on

©2026 LiftLab Analytics, Inc. All Rights Reserved.

LiftLab is SOC 2 Compliant and has achieved an ISO 27001:2013 Certificate. Our policies and procedures have been audited to ensure security, availability, processing integrity, confidentiality, and privacy. Learn more