Your Marketing Can Do More

Marketers with solid data analysis skills, financial acumen, and the ability to tie marketing spend to revenue will be central in guiding their business growth. We are dedicated to helping marketers demonstrate the ROI of their activities and become a reliable source in their organization to guide investment strategies.

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Our Mission

To deliver marketers the most accurate, unbiased, and transparent understanding of their media spend and its effectiveness

Leadership Team

Bringing decades of innovation and experience in measurement, data science and attribution to change how to think about marketing spend performance.

John Wallace

CO-FOUNDER & CEO

Bala Kandula

CO-FOUNDER & CHIEF PRODUCT OFFICER

Dirk Beyer

CHIEF DATA SCIENTIST

Nitin Kumar

CTO

Jon Lorenzini

VP OF MARKETING SCIENCE & PRODUCT MARKETING

Nehal Patel

CHIEF CUSTOMER OFFICER

Michael DeGagne

CRO

Our Marketing Science Advisors

Working shoulder-to-shoulder with leading academic and industry minds.

Dr. Eric Anderson

PROFESSOR AT KELLOGG SCHOOL OF MANAGEMENT

Dr. Dominique Hanssens

DISTINGUISHED PROFESSOR EMERITUS of MARKETING, UCLA

Dr. Koen Pauwels

VICE DEAN of RESEARCH AT DMSB at NORTHEASTERN

Kim Larsen

DATA at SHOPIFY

The LiftLab team brings together marketing, data, and science leaders from some of the world’s most recognizable names.

Some of our team members

Nichola Hillis

With a background in scientific computation and a specialty in nonlinear programming and mathematical modeling, Nichola has delivered models for some of LiftLab’s largest clients, including Intuit, Turbotax, Tory Burch, and Canva. She also actively contributes to the Advertising Research Foundation and is part of the Modeling Working Group, the Women in Analytics Committee, and the Young Pros Committee.

Sami Rabb

Prior to joining LiftLab, Sami was in charge of evaluating and rolling out measurement solutions globally at TikTok. During his time at TikTok he helped brands in financial services, auto, healthcare, and E-commerce measure TikTok’s effectiveness by running over a hundred lift tests of different kinds. That’s where he discovered LiftLab, and its rich advanced analytics stack, which sits on top of a stellar product.

Dylan Lettie

Prior to joining LiftLab, Dylan spent four years leading marketing analytics and measurement in the agency space working with major brands such as British Airways, Yeti, Danone, T.Rowe Price, J.Crew, Hasbro, and DoorDash.

UPCOMING EVENTS

Advertising Week 2024

NEWS

Agencies: Here’s Why It’s Better to Unify MMM and Incrementality Testing