Rama has built hundreds of response models using advanced statistical methods and developed segmentation-based solutions at GENPACT, DataSong, Neustar, and now LiftLab. Rama joined LiftLab 5 years ago, as the first person in data science team. He completed Master of Philosophy in Statistics (econometrics) at Sri Venkateswara University. He actively contributes to the Advertising Research Foundation as a Modeling working group committee member.

With a background in scientific computation and a specialty in nonlinear programming and mathematical modeling, Nichola has delivered models for some of LiftLab’s largest clients, including Intuit, Turbotax, Tory Burch, and Canva. She also actively contributes to the Advertising Research Foundation and is part of the Modeling Working Group, the Women in Analytics Committee, and the Young Pros Committee.

Prior to joining LiftLab, Sami was in charge of evaluating and rolling out measurement solutions globally at TikTok. During his time at TikTok he helped brands in financial services, auto, healthcare, and E-commerce measure TikTok’s effectiveness by running over a hundred lift tests of different kinds. That’s where he discovered LiftLab, and its rich advanced analytics stack, which sits on top of a stellar product.

Prior to joining LiftLab, Dylan spent four years leading marketing analytics and measurement in the agency space working with major brands such as British Airways, Yeti, Danone, T.Rowe Price, J.Crew, Hasbro, and DoorDash.