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Your Marketing Can Do More

Marketers with solid data analysis skills, financial acumen, and the ability to tie marketing spend to revenue will be central in guiding their business growth. We are dedicated to helping marketers demonstrate the ROI of their activities and become a reliable source in their organization to guide investment strategies.

REQUEST A
DEMO

2018

FOUNDED

$38B+

REVENUE MANAGED 

Under LiftLab modeling and measurement

Our Mission

To deliver marketers the most accurate, unbiased, and transparent understanding of their media spend and its effectiveness 

Leadership Team

Bringing decades of innovation and experience in measurement, data science and attribution to change how to think about marketing spend performance.

John Wallace

CO-FOUNDER & CEO

Bala Kandula

CO-FOUNDER & CHIEF PRODUCT OFFICER

Dirk Beyer

CHIEF DATA SCIENTIST

Nitin Kumar

CTO

Jon Lorenzini

VP OF MARKETING SCIENCE & PRODUCT MARKETING

Nehal Patel

CHIEF CUSTOMER OFFICER

Michael DeGagne​

CRO

Our Marketing Science Advisors

Working shoulder-to-shoulder with leading academic and industry minds.

Dr. Eric Anderson​

PROFESSOR AT KELLOGG SCHOOL OF MANAGEMENT​

Dr. Dominique Hanssens​

DISTINGUISHED PROFESSOR EMERITUS of MARKETING, UCLA​

Dr. Koen Pauwels​

VICE DEAN of RESEARCH AT DMSB at NORTHEASTERN​

Kim Larsen​

DATA at SHOPIFY​

Awards & Accolades

The LiftLab team brings together marketing, data, and science leaders from some of the world’s most recognizable names.

Some of our team members

Want to join these dedicated leaders? Check out our current opportunities to join LiftLab.

UPCOMING EVENTS

NRF 2025

NEWS