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Trusted by category leaders to turn measurement into confident capital allocation.

Retail jewelry — global

+9.5% revenue

from a 2% budget shift

Entertainment — enterprise

7 → 13 channels

weekly mROAS reallocation

Financial software

+19% gross revenue

year-end window

DTC apparel

3.4x TikTok spend

at max profit

Ecommerce grocery

13 channels optimised

weekly CAC forecasts

Built to Make Every Marketing Dollar Accountable

LiftLab is the unified marketing measurement platform for enterprise brands, built for CMOs, VPs of Performance, and CFOs who need causal evidence, not dashboard averages, before committing their next marketing dollar.

Powered by the LiftLab Trust Engine™, we combine an Agile Marketing Mix Model, continuous incrementality experimentation, and daily platform signals to turn complex marketing data into a boardroom-ready financial asset. We deliver constraint-aware forecasts and marginal ROI insights, giving you the exact blueprint to lower CAC, maximize short-term ROAS, and build compounding long-term brand equity.

Why LiftLab Is Built Differently

Agility Without Compromise

Agility Without Compromise

Stop choosing between fast, noisy dashboards and 90-day lagging models. Powered by PlatformSense, our Agile Marketing Mix Model detects daily platform shifts in real time, keeping you ahead of market volatility without sacrificing the model's accuracy.

Auditable Truth, Not Black-Box AI

Auditable Truth, Not Black-Box AI

Finance teams demand transparency, not synthetic controls. LiftLab runs reproducible geo-experiments through the Trust Engine, mapping exact diminishing returns so you can confidently prove the causal impact of your next-best dollar, with a methodology your CFO can interrogate, not just accept.

The Monday Operating Model

The Monday Operating Model

Marketing decisions happen weekly, not quarterly. LiftLab provides an operating partnership that turns constraint-aware scenario forecasts into actionable, boardroom-ready capital allocation, so your team is ready to optimize budgets every Monday, not every quarter.

Our Leadership Team

Bringing decades of innovation and experience in measurement, data science and attribution to change how to think about marketing spend performance.

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John Wallace

Co-Founder & CEO

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Bala Kandula

Co-Founder & Chief Product Officer

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Dirk Beyer

Chief Data Scientist

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Nitin Kumar

CTO

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Jon Lorenzini

Chief Marketing Science Officer

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Sushant Ajmani

Head of Product Marketing

Our Marketing Science Advisors

Working shoulder-to-shoulder with leading academic and industry minds.

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Dr. Eric Anderson​

Professor at Kellogg School of Management

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Dr. Dominique Hanssens​

Distinguished Professor Emeritus of Marketing, UCLA

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Dr. Koen Pauwels​

Vice Dean of Research at DMSB at Northeastern

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Kim Larsen​

Data at Shopify

Awards & Accolades

  • 2024 Developer Awards Winner

    Innovation in Business

  • 2024 Global Excellence Awards

    Innovation in Business

  • 2024 Deloitte Technology Fast 500

    Innovation in Business

  • 2024 Global Tech Awards Winner

    Innovation in Business

  • 2024 DigiDay Technology Award Finalist

    Innovation in Business

  • Liftlab and Stellair Form Strategic Collaboration to Unlock Full-Funnel Media Planning and Accelerate Insight-to-Execution Cycle in Digital Media

See LiftLab in Action

Get a guided demo tailored to your priorities—scenario planning, experiments, and marginal ROI optimization—so your team can move faster without sacrificing long-term growth.
Request a Demo See How LiftLab Works
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TALK TO US

(+1) 888-302-3861

marketing@liftlab.com

1111 Broadway, 5th floor, Oakland, CA 94607

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