Showing 9 of 100 Curve Your Enthusiasm
Marginal Revenue: The Metric Beyond Incremental Revenue
Stop relying on inaccurate ad data. Learn how marketing mix models help you measure true incremental revenue to optimize spend.
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Agile Marketing Mix Modeling: Why Weekly Beats Static
Discover how Agile Mix Models offer transparent, real-time insights into your marketing spend, helping you optimize campaign performance and profitability weekly.
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Marginal Value of Marketing Spend: Why Your Next Dollar Isn’t Your Average Dollar
Stop assuming your marketing ROI remains constant as you scale; learn to identify diminishing returns and reallocate spend for efficiency.
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Top-of-Funnel Marketing Measurement: Why It Needs a Slower Decay Model
Learn how to accurately measure TOFU media impact by using longer data decay cycles to confidently justify your marketing investments.
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Marketing Experiment Design: Why Most Tests Measure the Wrong Thing
Learn to bridge the gap between complex marketing data and actionable strategy by simplifying technical concepts for your key stakeholders. “
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Customer Retention Marketing: Why 65% of Vanguard’s New Applications Were From Existing Customers
Learn why marketers must balance acquisition with ongoing customer education, as ignoring retention leads to missed opportunities and misaligned marketing budgets.
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CYE#4 Marketing Mix Modeling Best Practices: Why Your Model Is a Container, Not a Report
Marketing mix modeling best practices treat the model as a container for scenarios, not a one-time report. This matters because marketing measurement can’t observe what would’ve happened without ad spend, requiring experimentation, outcomes, and platform data combined. Without that combination, models run on too little variability, relying on algorithms only as good as their data. […]
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MMM Cold Start Problem: Why New Channels Don’t Need to Wait for Data
Discover why traditional marketing models often fail due to low-quality data and how geo-experimentation provides faster, more accurate performance insights.
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Incremental Revenue vs Last-Click: Why One Metric Steals Credit From the Other
Learn why last-click data is misleading marketers and how switching to incremental revenue insights helps you optimize budgets and consistently hit goals.
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