Blog

October 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our October CYE episode.

2 min read

Our Promise: Spend with Confidence

LiftLab was founded on the premise that marketing measurement was broken. Our customers needed more reliable, predictive insights to grow revenue and profit, and they wanted it delivered as a SaaS product. We met that need and call it the LiftLab Marketing Effectiveness Platform.

1 min read

Media Measurement Revisited with John Wallace and the team from the Analyst Power Hour

Recently our CEO, John Wallace had a ‘sit-down’ with the great talents – Moe Kiss, Michael Helbing, and Tim Wilson – from the Analyst Power Hour podcast to discuss multi-touch attribution, media mix modeling, and matched market testing. A range of entertaining topics, from experimentation to diminishing return curves, will leave you informed and amused. Thanks for tuning in!

2 min read

Top 10 Key Learnings at LiftLab

As we wrap up a summer that saw us transition from abnormal to the new normal, we wanted to share our top 10 key learnings over the last several months.

3 min read

What’s Your 2020 Digital Media Learning Agenda?

Bala, Mike and I have met with nearly 100 brands in the last 18 months and can confirm that if you’re confused about paid media performance, you’re not alone. Most of you are reading this while finalizing holiday campaigns and negotiating with Finance for your 2020 budget. It’s a safe bet that Finance is asking hard questions about media performance. Providing clear answers remains difficult for everyone we have spoken with. Spoiler alert – there is no silver bullet or magic potion on the way.

2 min read

LiftLab Announces Funding

I am excited today to announce that LiftLab closed a seed round led by Cowboy Ventures with participation from Array Ventures, MathCapital, and an amazing group of angel investors.

2 min read

The Average is the Enemy

“We’ve got to use every piece of data and piece of information, and hopefully that will help us be accurate.” -Billy Bean, Oakland A’s GM.

2 min read

LiftLab Lifts Off

Today, we are opening our doors as LiftLab. Our vision is to make media experimentation easy, radically scaling the number of successful media tests a brand can run.