In the News · PR Newswire · June 18, 2026
LiftLab has launched PlatformSense, a proprietary intelligence layer designed to bridge the gap between marketing mix models and actual campaign performance. PlatformSense connects LiftLab’s Agile MMM to live advertising platform data, including click-through and conversion rates, as well as verified spend signals. It updates channel effectiveness every 24 hours, while the econometric model remains anchored in years of historical data to ensure statistical reliability.
As LiftLab CEO John Wallace noted at launch: “MMMs implicitly assume that all impressions are created equal. Most marketers instinctively know this is wrong. PlatformSense solves a fundamental problem that has plagued econometric measurement for decades.”
PlatformSense is now available to enterprise omnichannel brands, D2C and eCommerce brands, and next-generation CPG companies.
