Authors
The people behind LiftLab's research, playbooks, and articles.
Bala Kandula
Co-Founder & Chief Product Officer, LiftlabBala Kandula is Co-Founder and Chief Product Officer at LiftLab, where he owns the product vision and roadmap behind the company's full-funnel measurement and incrementality testing platform. He's played an instrumental…
Dirk Beyer
Chief Data Scientist, LiftLabDr. Dirk Beyer is Chief Data Scientist at LiftLab, where he leads algorithm development and experimentation strategy for the platform. He's spent a large part of his career managing large data science teams and building…
John Wallace
CEO, LiftLabJohn Wallace is the Co-Founder and CEO of LiftLab, a Full-funnel MMM and Incrementality Testing platform helping omnichannel, D2C/eCommerce, and new-age CPG brands make smarter planning and investment decisions through M…
Jon Lorenzini
Chief Marketing Science Officer, LiftLabJon Lorenzini is Chief Marketing Science Officer at LiftLab, where he plays a crucial role in helping advertisers make informed decisions on where to cut or add their next marketing dollar, bridging business strategy, te…
Sumaiya Fathima
Sumaiya Fathima is a Content Marketing specialist at LiftLab, a Full-funnel MMM and Incrementality Testing platform. She comes with over a decade of experience developing strategy and content in the B2B tech space. She t…
Sushant Ajmani
Vice President, Product Marketing, LiftLabSushant Ajmani is VP of Product Marketing at LiftLab, a Full-funnel MMM and Incrementality Testing platform helping Omnichannel, D2C/eCommerce, and New-Age CPG brands make smarter planning and investment decisions throug…