In News
Stay informed about LiftLab’s role in the industry, including leadership announcements, strategic partnerships, analyst recognition, and press coverage that highlights trends in marketing measurement. Find all key updates here.
In News
Showing 4 of 13 In News
Agencies: Here’s Why It’s Better to Unify MMM and Incrementality Testing
Why agencies should unify marketing mix modeling with incrementality testing to deliver clearer measurement and better client outcomes.
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Why I’m Moving to New York
Personal perspective on moving to New York with reflections relevant to growth, opportunity, and marketing leadership at LiftLab.
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Elevating Marketing Effectiveness with the Advertising Research Foundation
Insights on how LiftLab and the Advertising Research Foundation improve marketing effectiveness with measurement.
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A Visionary Leader in the Tech Space: Nitin Kumar
Explore the leadership and vision of Nitin Kumar and his impact on marketing analytics, measurement, and tech innovation.
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