Marketing Science Director

Serve as a senior analytical consultant and trusted advisor to enterprise brand clients. Lead measurement strategy, validate model outputs, shape experiment design, and translate complex analysis into actionable business decisions that impact marketing budgets.

8+ yrs expUSA RemoteFull-time

Responsibilities

Lead client-facing measurement strategy across MMM, incrementality testing, forecasting, and optimization.
Manage a roster of clients and translate complex analytical work into clear recommendations and next steps.
Investigate model behavior, attribution gaps, and unexpected performance patterns.
Guide the design and interpretation of lift tests, geo experiments, and related measurement frameworks.
Turn messy or conflicting signals into structured hypotheses, root-cause analysis, and practical recommendations.
Translate complex analytical findings into language that marketing, finance, and executive stakeholders can act on.
Partner with Product, Data Science, Engineering, and Client Success to turn client needs into technical requirements and support timely delivery.
Package recurring client feedback and analytical patterns into product and process improvement opportunities.
Advise clients on digital ad platform mechanics, measurement limitations, and budget tradeoffs.
Support recommendations that can influence significant media investment decisions.

The Role

LiftLab is hiring a Director-level Marketing Science Partner to serve as a senior analytical consultant and trusted client advisor. This person will lead complex client conversations, guide measurement strategy, pressure test model outputs, shape experiment design, and translate analytical work into business decisions.

This role is ideal for someone who is comfortable in the details and effective with senior stakeholders. The right candidate can spot a model anomaly, explain incrementality clearly, challenge weak assumptions, and drive cross-functional resolution across a portfolio of clients.

What Success Looks Like

0 to 1 month
Learn the product, measurement approach, client base, and internal team structure. Build a strong understanding of dependencies across functions and where to go to solve different types of problems.
1 to 3 months
Begin leading client meetings and addressing advanced analytical questions. Become comfortable walking clients through the product, methodology, and core measurement logic.
4 to 8 months
Operate with increasing independence and become a recognized authority on the LiftLab solution. Identify anomalies, improve experiment design, and investigate issues across teams with limited support.
9 months and beyond
Help shape product direction, influence internal process improvements, build strong client trust, and independently drive meaningful change.

Skills and Experience Requirements

8+ years of experience in marketing science, measurement, advanced analytics, consulting, or a related field.
Strong client presence and the ability to communicate effectively with executives, marketers, analysts, and technical teams.
Deep analytical fluency across statistics, data analysis, and structured problem solving.
Strong Excel and spreadsheet skills, plus comfort with coding concepts and analytical workflows.
Practical knowledge of incrementality testing, lift studies, geo experiments, attribution, MMM, forecasting, regression, diminishing returns, and marginal returns.
Strong understanding of search, social, and programmatic platforms, including ad delivery, targeting, bidding, attribution differences, and campaign setup mechanics.
Experience designing or analyzing lift tests, working with or around MMM, and explaining measurement concepts such as incrementality in a business setting.
Ability to manage multiple client threads at once, stay organized, and maintain sound judgment in fast-moving environments.
A detective mindset, with the instinct to question strange results and keep digging until the story makes sense.
Ability to translate imperfect data into clear, defensible recommendations.
West Coast time zone preferred.

Candidates will likely have experience

About LiftLab

LiftLab is the full-funnel MMM and incrementality testing platform that turns every dollar of brand and performance spend into compounding economic value. The platform combines Agile MMM, incrementality testing, and AI-powered scenario planning to help enterprise brands make better budget decisions with greater confidence and speed.

At the core of LiftLab is a closed-loop system: the Trust Engine continuously calibrates models through real-world geo experiments, PlatformSense catches daily ad platform shifts before they distort results, and the Scenario Planner translates model outputs into forward-looking budget decisions. The result is a platform that not only reports on past performance but also actively guides where the next marketing dollar should go.

LiftLab is trusted by marketing and finance leaders at brands including Pandora, SKIMS, Birkenstock, Cinemark, Anthropic, Hyundai, and Quicken. The company is SOC 2 compliant and ISO 27001 certified.

About the Marketing Science Team

The Marketing Science team sits at the intersection of analytics, client strategy, and product translation. It helps clients interrogate data, pressure test assumptions, investigate anomalies, and connect model outputs to what is happening in the market.

The team combines analytical rigor with practical judgment and a willingness to dig into the details. It operates like a group of analytical detectives, drawing from client data, economic context, category dynamics, platform mechanics, and measurement limitations to improve model builds, strengthen experiment design, and sharpen the final recommendation. The team translates technical concepts into client-ready language and turns client needs into clear technical direction for internal partners.

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