Blog

Q4 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our next CYE episode.

Blog

5 min read

What Drove That Sales Spike: The Season, the Promotion, or the Ad?

Two ways to tease out the impact of advertising versus seasonality or promotions.

Blog

2 min read

Now Scenario-Plan and Forecast Even Better With LiftLab

Announcing new additions to our Forecasting Dashboard: Analyze based on planned budgets, run fix-budget scenarios for select channels, plan for specific outcomes – and more.

Blog

3 min read

To See Why Last-Click Doesn’t Work, Try My Pizza

A thought experiment explaining the crucial importance of establishing a baseline.

Blog

2 min read

Set Your Measurement Right for Revenue Forecasting

Learn how to accurately forecast revenue by measuring diminishing returns and considering the full marketing funnel. These strategies will help you make data-driven decisions and prove marketing’s impact on revenue.

Blog

5 min read

LiftLab is Flipping the Script

Our new Chief Data Scientist explores why historical data isn’t always as informative as you think, why some experiments are more useful than others, and why he sees LiftLab as exceptional.

Blog

2 min read

Shoptalk Las Vegas 24 Key Takeaways

Shoptalk Spring, the biggest retail event of the year, just happened and wow. It was full of thousands of changemakers ready to innovate, transform, and create the future of retail.

Blog

2 min read

A Visionary Leader in the Tech Space: Nitin Kumar

In today’s rapidly evolving technological landscape, leaders like Nitin Kumar, the visionary Chief Technology Officer here at LiftLab, stand at the forefront of innovation. Unsurprisingly, has been named among 10 Best Tech Leaders in India 2024 by TradeFlock. Nitin shares his journey, his insights on driving technological advancements, harnessing AI and ML, and shaping the future of marketing effectiveness.

Blog

2 min read

Elevating Marketing Effectiveness & Measurement with the Advertising Research Foundation

Founded over 85 years ago, ARF stands as a beacon of excellence in the advertising and marketing research landscape. It serves as a hub for industry professionals, thought leaders, and researchers to collaborate, share insights, and pioneer groundbreaking methodologies.

Blog

2 min read

Why I’m Moving to New York

Being in the thick of so much industry will be a perfect perch from which to serve LiftLab’s ever-expanding roster of clients across major brands and holding companies, while also allowing us to participate in the rich ecosystem of “Silicon Alley.”

Blog

3 min read

Weighing that hot new marketing channel? Read this first.

In 2023, Meta introduced AR ads on Instagram Reels, Lyft introduced in-app ads, and the New York City transit authority feted programmatic ad buys for their OOH inventory. With new ad outlets already on the horizon for 2024 (how many brands will be launching a BeReal influencer strategy), one thing is certain: to succeed in marketing today, brands need to be strategic about if, and how, they invest in the latest channels.