The LiftLab Agile Marketing Mix Model
Calculate and test the impact of countless marketing scenarios — to know how each advertising investment drives incremental revenue for your brand.
Data Integration
Onboard your data, manage connections, and track your data on a regular basis
Agile Marketing Mix Model
A comprehensive model for analyzing marketing effectiveness and optimizing campaign performance
Experimentation
Obtain the evidence to know how your paid media investments impact your aggregate sale
INSIGHTS
A rich Dashboard to help you budget, plan, optimize, and add new channels
Not a Report. An Investment Strategy.
Traditional MMM offers fancy channel reports with near-zero guidance on implementation. With LiftLab, uncover the levers to pull and bets to place so every investment recommendation can yield maximum returns.
Lightning-Fast Insight to Optimize Each Week
Next quarter’s analysis won’t help you right now. That’s why each week, we show you where to shift investments, find greater opportunity, and get the most from your marketing in the moment.
Forecasting Precision at Every Level
Fine-tune your media plan and pinpoint how much to spend, and when to stop spending, across channels, campaigns, or tactics. Using LiftLab Diminishing Returns Curves, you can optimize your spend for growth or profitability.
Radical Transparency
As an unbiased partner, we can be upfront about what goes into our models. One key example is our simple-to-understand scorecard, which tells you when we have enough data to provide the answers you need and when it’s time to improve the dataset with real-world experiments.
Your Media Plan Has Many Layers. We Capture What's Working at All of Them.
Our Agile Marketing Mix Model dives through the layers of your media plan to find the key drivers at every level: Channel (such as TV or Facebook), Tactic (such as top-of-funnel or retargeting), and Detail (such as individual campaign). Our system incorporates additional data from experiments and in-platform reporting throughout the process.
