Introducing the LiftLab Marketing Effectiveness System
Pinpoint exactly how much to spend online and offlineacross channels, tactics, and campaigns with the revolutionary measurement system that unifies media experimentation, marketing mix modeling, and forecasting in one solution.
Data Integration
Onboard your data, manage connections, and track your data on a regular basis
Agile Marketing Mix Model
A comprehensive model for analyzing marketing effectiveness and optimizing campaign performance
Experimentation
Obtain the evidence to know how your paid media investments impact your aggregate sale
INSIGHTS
A rich Dashboard to help you budget, plan, optimize, and add new channels
Take Control of Marketing’s Contribution to Revenue. Know How to Maximize Every $ on the Table.
Model meet Experiment. Experiment meet Model.
With modeling, experimentation and forecasting in one seamless system, get dramatically clearer insights and put an end to the chaos of disconnected approaches, metrics, and teams.
Don't Settle for Average ROI
Other measurement approaches look at performance on average, giving you directional insights at best. LiftLab’s Marginal Return on Ad Spend (mROAS) approach zeros in on your point of diminishing returns to pinpoint exactly how much you should spend and when to stop — so that you can make the tradeoffs between growth and profitability.
Turn Data into Insights - in weeks, not months
Rapidly make sense of and connect across econometric, experimentation, ad-platform, and external data — all with the resources you currently have, no additional data science teams necessary.
Demand Radical Transparency
Bust open the black boxes and walled gardens. Our data quality scorecards let you better understand the data sources that drive each of our spend recommendations.
Place the Right Bets Weekly
Go beyond backwards-looking reports. LiftLab tells you how to meet your forecast and directs you to the best places to invest spend on a weekly basis.
