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Picture of Charlotte Stewart
Charlotte Stewart

How Liftlab Plans to Maximize Marketing Effectiveness Through the Association of National Advertisers Partnership

Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.

Founded over 100 years ago, ANA stands as the voice of the advertising community and the US advertising industry’s oldest and largest trade association. Driving growth for marketing professionals, brands and businesses, and the industry for the benefit of humanity.

LiftLab Partners With ANA to Maximize Marketing Effectiveness

We’re thrilled to announce that LiftLab is now a proud member of the Association of National Advertising (ANA), joining its prestigious network of industry leaders. With over a century of driving growth for marketing professionals, brands, and businesses, ANA stands as a cornerstone of advertising innovation and marketing research excellence.

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By adding ANA to our growing list of esteemed memberships, including the Advertising Research Foundation (ARF), we reinforce our dedication to driving innovation and excellence in the advertising and marketing industry. These partnerships enable us to stay ahead of emerging trends, collaborate with industry leaders, and apply the latest research and methodologies to empower brands. As we continue to expand our influence, we are excited to leverage these relationships to unlock new growth opportunities and push the boundaries of marketing effectiveness.

Founded over 100 years ago, ANA stands as a beacon of excellence in the advertising and marketing research landscape. It serves as a hub for industry professionals, thought leaders, and researchers to collaborate, share insights, and pioneer groundbreaking methodologies. Through our membership and leadership within ANA, we are poised to leverage its vast resources, network, and expertise to further our mission of empowering brands through the power of the scientific practice of advertising and marketing. 

Maximizing Marketing: Leading Through Insight and Impact

“Becoming a member of the ANA is an exciting step for LiftLab as we continue to engage with the latest industry insights, contribute to influential committees, and participate in key conferences. This partnership aligns perfectly with our commitment to advancing marketing effectiveness and data analytics while giving back to the industry through thought leadership and collaboration. We look forward to working alongside the ANA to drive meaningful impact and stay at the forefront of an ever-evolving landscape,” John Wallace, Co-Founder and CEO of LiftLab.

At LiftLab, the future of marketing effectiveness starts here. We look forward to sharing our progress and achievements as we continue to raise the bar for excellence in advertising and marketing research.