We are excited to share the SKIMs brand customer success story, especially when they boldly experiment in new channels like TikTok. Here’s an example of one of the TikTok ad campaign experiments they ran in LiftLab:
They knew that they could be understating the performance of TikTok. So they tested it out.
When they quantified their TikTok ad spend incrementality and diminishing returns, they were pleasantly surprised in multiple ways. The platform was performing much better than their last click metrics had indicated.
As a result, the SKIMs brand is now spending 3x more on TikTok, which has resulted in a 2.9% increase in revenue and a 1.7% increase in contributing profit.
The windfall of investing more in TikTok ad spend and taking advantage of that newfound growth more than paid their LiftLab bill for the entire year.
It is not uncommon for our customers to:
– run an experiment
– find an underfunded platform
– capitalize on the insights they’ve gained
– use that to pay the LiftLab bill right out of the gate
Check out the full SKIMS case study for more insight.
Looking to achieve similar results for your TikTok ad campaign? LiftLab can help you create an effective strategy. Schedule a demo to see how we can help your brand.
