LiftLab Insights
Insights that answer some of your most challenging marketing questions, like “Are we on pace hit this year’s sales targets with our existing spend? and ‘Which of my marketing initiatives are losing steam right now, and how should I shift budgets around quickly to continue maximizing revenue?”
Data Integration
Onboard your data, manage connections, and track your data on a regular basis
Agile Marketing Mix Model
A comprehensive model for analyzing marketing effectiveness and optimizing campaign performance
Experimentation
Obtain the evidence to know how your paid media investments impact your aggregate sale
INSIGHTS
A rich Dashboard to help you budget, plan, optimize, and add new channels
Diminishing Returns Curves
Diminishing Returns Curves is a core concept for fine-tuning your marketing plan. Understand the optimal amount to invest in your marketing campaigns and the relationship between the money invested and the resulting return on investment (ROI). Know how to maneuver the levers for growth and profitability to meet your performance goals.
ROI Dashboard
Know how much revenue your marketing drove with an incremental view of your paid channels, owned channels, promotions and seasonality and baseline revenue. Slice this view by products, channels, customer segments, media types, tactics, details (campaigns or ad groups), and date ranges.
Curve Viewer
Employ the power of Marginal ROAS or CAC and see the optimal spend for each channel and tactic. Knowing current spend vs. optimal spend allows you to better shift spending that yields the best return.
Forecasting
Determine the best moves across all channels for the coming week. Adjust your budget weekly or as needed to keep pace with your revenue target.
