LiftLab Data Integration: Onboard your data in weeks, not months
Collating discrete sets of data to analyze and report usually takes months. With our Data Manager and onboarding process we have shortened data onboarding to weeks.
Data Integration
Onboard your data, manage connections, and track your data on a regular basis
Agile Marketing Mix Model
A comprehensive model for analyzing marketing effectiveness and optimizing campaign performance
Experimentation
Obtain the evidence to know how your paid media investments impact your aggregate sale
INSIGHTS
A rich Dashboard to help you budget, plan, optimize, and add new channels
Put the Right Data to Work
Accelerate the onboarding of your revenue data and your media spend
AdTech Solutions
Amazon Ads offers a range of advertising solutions to help businesses reach, engage, and convert their target audience. With access to unique Amazon audiences and a variety of ad formats, Amazon Ads enables brands to deliver relevant messages across Amazon’s ecosystem, including its website, apps, and connected devices.
AdTech Solutions
Amazon DSP (Demand-Side Platform) allows advertisers to programmatically buy display, video, and audio ads both on and off Amazon. It provides access to Amazon’s exclusive audiences and inventory, ensuring highly targeted and effective ad campaigns.
Data Lake & Warehouse
Amazon Redshift is a fully managed, petabyte-scale data warehouse service by AWS. It enables fast SQL-based querying and analytics on large datasets with high performance and scalability. Redshift integrates with various AWS services and provides robust security features, making it a powerful solution for data warehousing and business intelligence.
Data-Driven Advertising
BigQuery is Google Cloud’s fully managed, serverless data warehouse for real-time analytics on large datasets. It offers fast SQL queries, automatic scaling, and integration with machine learning tools, enabling efficient big data processing and insights.
AdTech Solutions
Microsoft Bing is a search engine that provides comprehensive search services to help users find relevant information quickly. It offers various advertising solutions, including search ads, display ads, and shopping campaigns, allowing businesses to reach their target audiences effectively across the Bing network.
CRM & Email
Bluecore is a retail marketing platform that enables marketers to turn data into revenue-generating campaigns, in minutes.
AdTech Solutions
Campaign Manager 360 from Google is a robust ad management platform that consolidates ad serving, targeting, verification, and reporting into one tool. It enables advertisers to efficiently manage and optimize their digital campaigns across multiple channels, providing comprehensive insights and measurement capabilities for better advertising outcomes.
Retail Media Solutions
Criteo is a global technology company that provides a leading Commerce Media Platform. It connects brands and retailers to shoppers through personalized advertising, leveraging extensive commerce data to drive effective marketing campaigns and better business outcomes.
Retail Media Solutions
Criteo Retail Media empowers retailers and brands to collaborate on targeted advertising campaigns. It enables brands to promote their products directly on retailer websites and apps, leveraging Criteo’s extensive commerce data to drive sales and improve return on investment through precise audience targeting.
Data Lake & Warehouse
Databricks is a unified analytics platform that provides a collaborative environment for data engineers, data scientists, and business analysts to work together. It offers a range of tools for big data processing, machine learning, and data analytics, all built on top of Apache Spark.
Data-Driven Advertising
Display & Video 360 (DV360) is Google’s demand-side platform that allows advertisers to plan, execute, and measure their digital media campaigns across display, video, YouTube, and other channels. It integrates seamlessly with Google’s data and inventory, providing powerful tools for precise audience targeting and comprehensive campaign management
Social
Facebook is a social media platform that connects billions of users worldwide. It offers robust advertising solutions, enabling businesses to reach their target audiences through personalized and highly engaging ads. Facebook’s advertising tools include detailed audience targeting, performance measurement, and optimization capabilities across its network, including Instagram and Messenger.
AdTech Solutions
Google Ads is an online advertising platform by Google that allows businesses to create and run ads across Google’s vast network, including search results, websites, and mobile apps. It provides powerful tools for targeting, bidding, and measuring ad performance, enabling advertisers to reach their target audiences effectively and drive meaningful business results.
Partner Marketing Solutions
Impact is a leading partnership management platform that enables businesses to manage, optimize, and scale their partnerships across various channels. It provides tools for tracking, analytics, and automation, helping businesses maximize the value of their affiliate, influencer, and strategic partnerships. Impact’s comprehensive solutions drive growth and enhance marketing performance.
Marketing Automation Solutions
Klaviyo is a leading marketing automation platform specifically designed for e-commerce businesses. It offers powerful tools for email and SMS marketing, enabling businesses to deliver personalized and data-driven campaigns. Klaviyo integrates seamlessly with e-commerce platforms to provide in-depth customer insights and drive higher engagement and sales.
Social
LinkedIn Ads is a professional advertising platform that enables businesses to reach a highly engaged audience. It offers ad formats like sponsored content, message ads, and dynamic ads, targeting specific audiences based on job titles and industries. LinkedIn Ads helps build brand awareness, generate leads, and drive engagement with decision-makers.
Data-Driven Advertising
MNTN is a performance TV advertising platform that helps brands drive measurable results through targeted TV campaigns. It offers advanced audience targeting, automated media buying, and real-time analytics, enabling businesses to optimize their TV advertising strategies and achieve higher ROI.
AdTech Solutions
Outbrain is a leading content discovery platform that helps businesses reach and engage audiences through personalized content recommendations. It enables brands to amplify their content across premium publisher sites, driving traffic, engagement, and conversions with advanced targeting and real-time analytics.
Social
Pinterest is a visual discovery and bookmarking platform that allows users to discover and save ideas for various projects and interests. It offers businesses unique advertising opportunities to reach and inspire a highly engaged audience through promoted pins, shopping ads, and video ads, driving traffic, engagement, and sales.
Social
Quora is a social question-and-answer website and online knowledge market headquartered in Mountain View, California. It was founded on June 25, 2009, and made available to the public on June 21, 2010. Users can collaborate by editing questions and commenting on answers that have been submitted by other users.
Partner Marketing Solutions
Rakuten is a global e-commerce and online retailing company that offers a range of services including affiliate marketing, advertising, and cashback rewards. It connects brands with consumers through innovative marketing solutions, driving customer acquisition, retention, and sales growth with a focus on performance-based outcomes.
Display & Video
RTB House is a Polish advertising-technology company that specializes in targeted advertising including retargeting and real-time bidding strategies. Founded in 2013, it’s headquartered in Warsaw, Poland, it has more than 1,000 employees in over 30 offices worldwide.
Data Lake & Warehouse
S3 Pull is a data retrieval solution that utilizes Amazon S3’s cloud storage services to efficiently and securely download and access large volumes of stored data. It provides businesses with reliable and scalable methods to fetch data on demand, ensuring seamless data integration and accessibility for various applications.
Data Lake & Warehouse
S3 Push is a data transfer solution that leverages Amazon S3’s cloud storage capabilities to securely and efficiently upload, store, and manage large volumes of data. It enables businesses to automate data transfers and ensure reliable and scalable data storage solutions, facilitating seamless data management and access.
Search
Search Ads 360 (SA360) is an enterprise-level platform that empowers agencies and marketers to manage large-scale search campaigns across various engines and media channels. It features streamlined workflows, advanced reporting, and automated bidding to optimize campaign performance. With seamless integration into the Google Marketing Platform, it facilitates comprehensive cross-channel management, reporting, and attribution, delivering a unified digital advertising solution.
Social
Snapchat offers a self-serve advertising platform that enables businesses to create ads, launch campaigns, and monitor performance in one convenient place. Through Snap Ads, Story Ads, and augmented reality (AR) experiences, brands can engage with a young, active audience and optimize their campaigns to achieve their marketing goals.
Data Lake & Warehouse
Snowflake is a cloud data platform that enables businesses to store, manage, and analyze large volumes of data in a scalable and secure environment. It offers data warehousing, data lakes, and data sharing capabilities, providing businesses with powerful tools to gain insights and drive data-driven decision-making.
AdTech Solutions
StackAdapt is a programmatic advertising platform that specializes in native, display, video, and connected TV ads. It offers advanced targeting and real-time bidding capabilities, allowing advertisers to create highly effective campaigns. StackAdapt’s platform provides comprehensive analytics and insights, helping businesses optimize their advertising strategies and achieve superior results.
AdTech Solutions
Taboola is a content discovery platform that helps businesses drive traffic and engagement by recommending personalized content across premium publisher sites. Its self-serve platform allows advertisers to create campaigns, monitor performance, and optimize for better results, ensuring that content reaches the most relevant audiences.
TV & OTT
Tatari is a TV advertising platform that leverages data and analytics to optimize TV campaigns for performance. It enables brands to plan, buy, and measure TV ads across both linear and streaming channels. Tatari’s platform provides real-time insights and detailed attribution, helping advertisers achieve better targeting and higher ROI.
AdTech Solutions
The Trade Desk is a global demand-side platform (DSP) that empowers advertisers to create, manage, and optimize digital advertising campaigns across various channels, including display, video, audio, and social. It offers advanced targeting capabilities, real-time analytics, and data-driven insights to maximize campaign performance and ROI.
Social
TikTok is a short-form video platform that allows users to create and share engaging videos. Its advertising platform offers various ad formats, including in-feed ads, branded hashtag challenges, and branded effects, enabling brands to connect with a vast, active audience and drive engagement through creative and viral content.
Social
X is a social media platform that facilitates real-time communication and engagement. Its advertising solutions include promoted tweets, accounts, and trends, allowing businesses to reach a global audience, drive conversations, and increase brand visibility through targeted and interactive campaigns.
AdTech Solutions
Yahoo DSP (Demand-Side Platform) provides advertisers with tools to manage and optimize programmatic ad campaigns across various digital channels. It offers advanced targeting, real-time bidding, and comprehensive analytics, enabling businesses to reach their target audiences effectively and maximize their advertising performance.
Social
Yelp is an online platform that connects people with great local businesses. It provides user-generated reviews and ratings for various services and businesses, helping consumers make informed decisions. Yelp’s advertising solutions allow businesses to reach a highly engaged audience through targeted ads, promotional offerings, and enhanced business profiles.