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Run practical tests to separate causal lift from captured demand, and use results to strengthen budget decisions across channels and teams.
Ditch black-box synthetic controls. We use Stratified Random Sampling (a balanced mix of DMAs) to ensure your results are conservative, transparent, and fully auditable by your finance team.
Don't force your business into a single testing template. We seamlessly support Switchback tests for high-volatility, Strategy experiments for campaign shifts, and Go Dark with Pacing to map saturation.
Proactively detect and correct for Ad-Platform spillover effects (e.g., Performance Max automatically reallocating to Shopping in suppressed geos) to ensure pristine results.
The Agile Mix Model identifies the specific channels with the highest measurement risk or optimization opportunity.
Choose an auditable, empirical test design tailored to your objective (Switchback, Strategy, or Pacing).
Execute pacing experiments that deliberately vary spend to fit regressions and build robust response curves.
The causal data acts as a "Truth Serum," directly adjusting the AMM's internal saturation parameters so you can reallocate budgets with certainty
Experiment Dashboard
Find Your Saturation Point
Transparent Geo Selection
Refine the Model / The Trust Engine Loop
