Discover How Cinemark Transformed Their Audience Targeting with LiftLab
Learn how Cinemark increased customer engagement by 20% through advanced analytics and personalized strategies.
Cinemark, a leader in the cinema industry, needed to optimize audience targeting for their campaigns. With LiftLab, they achieved expanded channels with maximum efficiency, pinpoint mROAS for real-time optimization, key budgeting & report, and a trusted partnership, improving overall marketing performance.
Key Metrics at a Glance:
Moved from 7 to 13 channels
Maximized iROAS through marketing spend, closing the gap between marketing & finance
Real-Time Optimization
Main Challenge
Cinemark sought to remain engaged with existing customers, attract new ones and support ticket sales against the backdrop of a dynamic entertainment industry and constant change in the consumer marketing landscape.
Solution:
With LiftLab, Cinemark achieved expanded channels with maximum efficiency to immediately meet new customers, pinpoint mROAS for real-time optimization, key budgeting & reporting analytics, and a trusted partnership with LiftLab, improving overall marketing performance and efficiency at a scalable level.
“We were measuring incrementality, but to optimize our media spend, we needed both a single comprehensive view of our performance as well as a means to estimate the marginal profitability of our last dollar spent. LiftLab was the only vendor that offered this, along with a way to combine the MMM results with the findings from our ongoing testing. We can now optimize our budget by shifting spend to channels with higher marginal profitability, resulting in top-level improvements to spend efficiency as well.”
