LiftLab and Thrive: Optimizing Customer Acquisition Costs (CAC) with Weekly Investment Forecasts Across 13 Channel
Thrive Achieves Real-time Mix Modeling with Budget Fluidity
To best understand and optimize customer acquisition costs without exceeding customer lifetime value, Thrive Market, the health-first membership for conscious living, invests in marketing measurement to maximize its efficiency and derive the greatest possible revenue from its marketing. Thrive partners with LiftLab to do just that.
Key Metrics at a Glance:
Achieved 60% Spend Reduction
Maximized spend across 13 channels
Eliminated dependency on last click and multi-touch attribution
Main Challenge
Thrive Market faced the challenge of optimizing customer acquisition costs (CAC) without exceeding their customer’s lifetime value (LTV).
Solution:
Thrive Market turned to LiftLab to evaluate their entire marketing mix, quickly determine optimal spend across all paid channels to maintain an efficient CAC and identify missed scaling opportunities — ultimately leading to more efficient customer acquisition costs and new growth opportunities.
“We run incremental lift tests to validate the output of the models, which ensures our CPA is always in line. Because of our confidence in the model and the experiments, we have become the trusted conduit for optimizing marketing spend across the organization.”
