Discover how SKIMS leveraged TikTok to drive an increase in revenue and profit.
See How SKIMS Tripled Spend Efficiency by leveraging LiftLab Experiments to Test Their Hypothesis Skyrocketed Online Sales with Advanced Audience Segmentation.
SKIMS, a leader in shapewear and loungewear, turned to LiftLab to independently measure the effectiveness of their ads on TikTok. By using LiftLab’s trusted and unbiased third-party advanced data analytics, we conducted an experiment to determine the incremental revenue that TikTok provided them and how to continue to treat it as an investment strategy .
Key Metrics at a Glance
2.9% increase in revenue per day
1.7% increase in contributing profit per day
3x ad spend efficiency
Main Challenges
The SKIMS team recognized the potential of TikTok as a valuable channel for their specific demographic, however, they needed a credible way to test their hypothesis before a high investment.
Solution
Using the LiftLab platform, the SKIMS team conducted a geo-based experiment, exposing specific regions of the country to SKIMS ads on TikTok while withholding ads in other regions. Through this experimentation, LiftLab pinpointed the incremental return on ad spend (iROAS) for TikTok.
