Videos

EPISODE 10

Crafting Paid Media Gems: Insights from Pandora’s Kasper Klit

We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry to our Curve Your Enthusiasm episode.

Videos

2 min view

If You 5x Your Spend, What Happens To Roas?

Understand the nuances of ROAS scaling with LiftLab’s insights, helping brands decode unique curves across different ad partners and marketing objectives.

Videos

2 min view

Last Click Revenue Vs Incremental Revenue

Discover how LiftLab empowers marketers to move beyond unreliable last-click metrics and optimize their budget allocation for maximum impact, driving consistent growth and beating quarterly goals.

Videos

2 min view

The Dirty Secret Of The MMM Industry

Uncover the dirty secrets of marketing mix models and how LiftLab offers fresh alternatives for faster, more accurate insights.

Videos

3 min view

What I Would Do As A VP Of Marketing For A DTC Brand

Discover how LiftLab can help your DTC brand overcome the challenges of rising ad costs and audience saturation.

Videos

2 min view

Why Experiments Are Our Gold Standard

LiftLab’s experiments set the gold standard, ensuring alignment across teams, higher success rates, and profitable insights for strategic spending adjustments.