Join LiftLab on a journey into the cutting-edge world of data-driven marketing insights. In this in-depth video presentation, we unveil two groundbreaking methods designed to provide crucial signals from your ad platform – price and saturation.
First up is the Agile Mix Model, a pioneering approach that examines all your historical data simultaneously. Also known as the next-generation or high-frequency marketing mix model, this two-stage model focuses on understanding the impact of spending on prices. Learn how LiftLab extracts signals such as CPC changes and saturation levels, empowering you to optimize your marketing spend with precision.
But what about low-signal data? That’s where our second method, Match Market Tests or Experimentation, comes into play. Explore how LiftLab tackles the challenge of limited data through randomized controlled trials, known as geo-based tests or match market tests. With algorithms designed to refine your data strategies, LiftLab generates invaluable insights into the relationship between spending, pricing, and saturation across different media channels.
Discover how LiftLab’s innovative methods enable you to make data-driven decisions with confidence. Gain a deeper understanding of how these insights are incorporated back into our model, ensuring continuous optimization of your marketing strategy.
Don’t miss out on this opportunity to revolutionize your approach to marketing analytics. Watch our video presentation now and unlock the full potential of your marketing strategy with LiftLab.
