Videos

Q4 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our next CYE episode.

How to Prepare Your Budget for Black Friday and Cyber Monday

Have you started preparing for Cyber Week sales? You need to know this. We looked across a whole bunch of LiftLab customers and found a recurring theme: Many brands overfund Cyber Monday at the cost of properly funding Black Friday.

Videos

7 min view

A Fresh Look At Measurement And Modeling

Discover the journey behind LiftLab’s inception and its mission to revolutionize performance marketing.

Videos

1 min view

How SKIMS 3X Their Spend on Tiktok Leveraging LiftLab

Learn how SKIMS optimized their TikTok spend with LiftLab, resulting in a significant increase in revenue and contributing profit.

Videos

2 min view

How We Deal With iOS Privacy Changes

LiftLab tackles iOS14 changes with privacy-compliant datasets and innovative algorithms, providing smart marketers with actionable insights for success.

Videos

3 min view

How To Enhance The Quality Of Your Media Signals

Discover how the Agile Mix Model and Match Market Tests provide crucial signals on ad platform pricing and saturation, revolutionizing your marketing strategy.

Videos

2 min view

How To Fund Upper Funnels With Confidence

LiftLab empowers brands to confidently fund their top-of-the-funnel (TOFU) campaigns. By measuring TOFU’s impact on conversion and implementing a slower decay on data preparation, LiftLab ensures accurate evaluation of investments over time.

Videos

2 min view

How To Interpret The Outcomes Of Experiments

LiftLab leverages experiments to validate and strengthen its models, ensuring better-informed decisions for brands and marketing agencies.

Videos

2 min view

How To Measure Your Channels’ Incremental Revenue

Discover how LiftLab answers the holy grail question of measuring incremental revenue generated by each channel, providing crucial insights for smart marketing investments.

Videos

3 min view

How To Spend With Confidence

LiftLab empowers brands to confidently invest in top-of-the-funnel (TOFU) marketing, ensuring accountability and maximizing conversion impact.

Videos

1 min view

How To Turn A Budget Cut Into An Opportunity

LiftLab turns budget cuts into opportunities through surgical experimentation, providing insights into growth and profitability trade-offs.