Get the evidence you need to adjust for promotions and seasonal changes
"How much credit can marketing take for your seasonal spike in sales?"
We help parse out the impact of seasonality on your total revenue, leaving you with a more solid understanding of media’s incremental impact during high and low sale periods.
"I have 2 promos and an extra $500k to spend next month, how should I allocate it?"
Our Forecasting tool allows you to simulate increases in budget, and the effect that those increases have within the context of your businesses larger promotional schedule.
"What is the best digital mix to capture market share this holiday season?"
Our Forecasting tool allows you to simulate performance trends during different seasonal periods, including the holiday season. Determine where your dollars are best spent in terms of maximizing growth or profitability during times of increased customer traffic.
THE CHALLENGE
Promotions, Seasonality, and Media Volatility Complicate Investment Planning
When you’re evaluating the true impact of advertising, measure and model the impact of your ads, and the ads alone. This gets complicated quickly with two of the biggest non-advertising factors in conversion: seasonality and promotions.
TIME SERIES VIEW
Our Solution
The LiftLab Marketing Effectiveness System helps you isolate the impact of advertising from other external factors like seasonality and promotions.
Trusted by Innovative Brands
Resources
How to Prepare Your Budget for Black Friday and Cyber Monday
- 5 min read
What Drove That Sales Spike: The Season, the Promotion, or the Ad?
- 60 min listen
