Make your Best Bets Each Week
"What will be our best spending moves for the coming week?"
Our ROI Dashboard provides you with “Next Dollar Performance” indicators to discover where additional dollars are most efficiently spent.
"I need to cut $250K this month in spend. Where is the best place to do this with the least impact on revenue?"
Our Forecasting tool allows you to simulate decreases in budget and the effect those decreases might have on revenue.
"How should I shift my budget between tactics to spend more efficiently?"
Our Forecasting tool allows you to simulate budget shifts and assess the ultimate impact to your bottom line.
THE CHALLENGE
Lagging, Rearview Indicators Keep You from Moving Forward
Most marketing analytics and measurement approaches report off of rear-view, stale performance analytics and are in the dark on what actions they should take.
Our Solution
The LiftLab Marketing Effectiveness System provides weekly data refreshes, giving you access to real-time insights. With this information, you can quickly redirect future spending to the best channels, tactics, or campaigns.
Trusted by Innovative Brands
Making “next dollar” spend decisions is the toughest part of managing digital media investments. We use LiftLab to quickly pinpoint optimum spend levels. This has been critical to growing revenue and profit in this year’s very dynamic advertising market.
LiftLab gives us a comprehensive view of our performance and a means to estimate the marginal profitability of our last dollar spent. We can now optimize our budget by shifting spend to channels with higher marginal profitability, resulting in top-level improvements to spend efficiency as well.
We didn’t understand why these channels weren’t growing. LiftLab has helped us to rebalance the funnel and make investments in both mid-funnel and upper-funnel initiatives and channels that we couldn’t do before.
We see LiftLab as a future-proof solution for attribution and marketing effectiveness in the cookieless era.
Resources
- 1 min view
How SKIMS 3X Their Spend on Tiktok Leveraging LiftLab
- 1 min view
How To Turn A Budget Cut Into An Opportunity
- 2 min view