How to Prepare Your Budget for Black Friday and Cyber Monday
Have you started preparing for Cyber Week sales? You need to know this. We looked across a whole bunch of LiftLab customers and found a recurring theme: Many brands overfund Cyber Monday at the cost of properly funding Black Friday. It’s because, on the consumer side, there are a lot of people in the market […]
What Drove That Sales Spike: The Season, the Promotion, or the Ad?
When you’re evaluating the true impact of advertising, you need to be sure you measure and model the impact of your ads, and the ads alone. To see how this could be a complicated feat to pull off, look no further than two of the biggest non-advertising factors in conversions: seasonality and promotions. For instance, if your sales spike this June, should […]
Dr. Dominique Hanssens: The Measurement Industry & Commonplace Metrics That Are Misleading
In this episode with Dr. Dominique Hanssens (from Anderson School at UCLA), we talk about: If you have any questions, bring them to our next Live Forum.
