How SKIMS 3X Their Spend on Tiktok Leveraging LiftLab

How To Turn A Budget Cut Into An Opportunity

We understand that budget cuts can be daunting, but we see them as opportunities for growth and innovation. Instead of implementing across-the-board reductions, we take a surgical approach by running experiments to gather stronger evidence and make informed decisions. For instance, rather than uniformly slashing budgets by 10%, we allocate the cut to 10% of […]

If You 5x Your Spend, What Happens To Roas?

Unlock the mysteries of ROAS scaling with LiftLab’s insights into the complex world of advertising effectiveness. We explore the fundamental question plaguing marketers: if you 2-5x your spend, does your ROAS go up, stay the same, or go down? Contrary to common assumptions, our data reveals that in 90% of cases, ROAS actually decreases when […]