A Fresh Look At Measurement And Modeling
Embark on a journey with LiftLab as we uncover the story behind its creation and its ambitious mission to transform performance marketing. Delve into our founder’s background as a measurement expert, from analyzing global credit card transactions to working with industry giants like Williams Sonoma, Gap, and Apple. Explore the evolution of multi-touch attribution and […]
How SKIMS 3X Their Spend on Tiktok Leveraging LiftLab
How We Deal With iOS Privacy Changes
Join us on a journey into the future of marketing analytics with LiftLab’s groundbreaking approach to handling the changes brought by iOS14. We delve into the challenges posed by evolving privacy regulations and how LiftLab is at the forefront of innovation, offering brands and marketing agencies a solution that goes beyond traditional multi-touch attribution models. […]
How To Enhance The Quality Of Your Media Signals
Join LiftLab on a journey into the cutting-edge world of data-driven marketing insights. In this in-depth video presentation, we unveil two groundbreaking methods designed to provide crucial signals from your ad platform – price and saturation. First up is the Agile Mix Model, a pioneering approach that examines all your historical data simultaneously. Also known […]
How To Fund Upper Funnels With Confidence
Join us as we delve into how LiftLab revolutionizes marketing effectiveness by enabling brands to confidently invest in their top-of-the-funnel (TOFU) campaigns. LiftLab’s unique approach involves measuring TOFU’s impact on conversion in real-time, ensuring accountability and accurate evaluation. By implementing a slower decay on data preparation, LiftLab acknowledges the lasting effects of TOFU investments over […]
How To Interpret The Outcomes Of Experiments
How To Measure Your Channels’ Incremental Revenue
The fundamental question that keeps marketers awake at night: “How can I measure the incremental revenue generated by each of my channels?” As the holy grail of marketing analytics, this question drives at the heart of effective budget allocation and ROI optimization. We dive deep into the challenges faced by marketers who rely on non-incremental […]
How To Spend With Confidence
At LiftLab, we understand the pivotal role of top-of-the-funnel (TOFU) marketing in driving brand awareness and engagement. Our mission is to provide brands and marketing agencies with the tools and insights they need to measure and optimize their TOFU efforts effectively. Traditionally, measuring the impact of TOFU initiatives has been challenging, often resulting in ambiguity […]
How To Turn A Budget Cut Into An Opportunity
We understand that budget cuts can be daunting, but we see them as opportunities for growth and innovation. Instead of implementing across-the-board reductions, we take a surgical approach by running experiments to gather stronger evidence and make informed decisions. For instance, rather than uniformly slashing budgets by 10%, we allocate the cut to 10% of […]
If You 5x Your Spend, What Happens To Roas?
Unlock the mysteries of ROAS scaling with LiftLab’s insights into the complex world of advertising effectiveness. We explore the fundamental question plaguing marketers: if you 2-5x your spend, does your ROAS go up, stay the same, or go down? Contrary to common assumptions, our data reveals that in 90% of cases, ROAS actually decreases when […]
