Crafting Paid Media Gems: Insights from Pandora’s Kasper Klit
We talk about: Kasper Klit LinkedIn: / kasperklit Pandora: https://pandoragroup.com/ Jon Lorenzini: / jonathanlorenziniJohn Wallace: / johnwallaceLiftLab: https://www.liftlab.com/ Listen to CYE on: Apple PodcastSpotify
Modernizing Measurement to Fit Today’s Marketing Data Needs
We talk about: Jim Warner: / jwwarner Snowflake: https://www.snowflake.com/en/Jon Lorenzini: / jonathanlorenziniJohn Wallace: / johnwallaceLiftLab: https://www.liftlab.com/ Listen to CYE on: Apple PodcastSpotify
The Pressure to Perform Where Brands Need to Invest in their Marketing Spend Portfolio
We talk about: Matthew Skai: / matthewsadofskyL Catterton: https://www.lcatterton.com/Jon Lorenzini: / jonathanlorenziniJohn Wallace: / johnwallaceLiftLab: https://www.liftlab.com/ Listen to CYE on: Apple PodcastSpotify
Linear Digital and Streaming Measuring TV in an Age of Channel Convergence
We talk about: Philip Inghelbrecht: / inghelbrecht Tatari: https://www.tatari.tv/Jon Lorenzini: / jonathanlorenzini John Wallace: / johnwallaceLiftLab: https://www.liftlab.com/ Listen to CYE on: Apple PodcastSpotify
AI-Analyzing Marketing Measurement Tools With Moe Kiss and Tim Wilson
We talk about: Make sure to follow Moe and Tim on LinkedIn and visit the Analytics Power Hour Podcast. Podcast: https://analyticshour.io/Moe Kiss: / moekissTim Wilson: / tgwilson Jon Lorenzini: / jonathanlorenziniJohn Wallace: / johnwallaceLiftLab: https://www.liftlab.com/ Listen to CYE on: Apple PodcastSpotify
How to Build Better Trust and Transparency in Your Marketing Mix Model
One thing’s for sure: Dirk knows a lot about diminishing return curves. He spent a large part of his career building marketing mix models at software companies. So, we’re going to dive into: Analytics can’t just be a pile of numbers. We need them to be leveraged. However, there are limitations to what you can […]
From Start-Up to Scale: Why Different Growth Stages Need Different Metrics
We’ll talk about the most important KPIs for different stages of company growth, the role marketing agencies should have in driving the measurement conversation, and what’s changing in the role of the CMO. Above all… In true Curve your Enthusiasm fashion, we’ll also open the stage up to the audience and allow every participant to […]
Dr. Koen Pauwels: Measuring the Really Hard Stuff in Marketing
In this episode with Dr. Koen Pauwels, we talk about: Dr. Koen Pauwels is the Associate Dean of Research and Distinguished Professor at Northeastern University and founding General Director of its Digital, Analytics, Technology and Automation (DATA) Initiative. If you have any questions, bring them to our next Live Forum. Jon Lorenzini: / jonathanlorenziniJohn Wallace: / johnwallaceLiftLab: https://www.liftlab.com/ Listen […]
Dr. Dominique Hanssens: The Measurement Industry & Commonplace Metrics That Are Misleading
In this episode with Dr. Dominique Hanssens (from Anderson School at UCLA), we talk about: If you have any questions, bring them to our next Live Forum. Jon Lorenzini: / jonathanlorenziniJohn Wallace: / johnwallaceLiftLab: https://www.liftlab.com/ Listen to CYE on: Apple PodcastSpotify
