Pandora Drives Global Growth with Precision Marketing
Discover how Pandora maximized profitability and accountability across global teams with LiftLab Learn how Pandora used real-time scenario planning and mROAS-focused strategies with LiftLab, reallocating just 2% of its budget to achieve a 9.5% increase in revenue and a 12.4% boost in profitability. Pandora, one of the world’s largest jewelry brands, operates across six continents […]
Cinemark Adapts ‘Measurement that Scales’
Discover How Cinemark Transformed Their Audience Targeting with LiftLab Learn how Cinemark increased customer engagement by 20% through advanced analytics and personalized strategies. Cinemark, a leader in the cinema industry, needed to optimize audience targeting for their campaigns. With LiftLab, they achieved expanded channels with maximum efficiency, pinpoint mROAS for real-time optimization, key budgeting & […]
Skims Delivers New Experiments with TikTok
Discover how SKIMS leveraged TikTok to drive an increase in revenue and profit. See How SKIMS Tripled Spend Efficiency by leveraging LiftLab Experiments to Test Their Hypothesis Skyrocketed Online Sales with Advanced Audience Segmentation. SKIMS, a leader in shapewear and loungewear, turned to LiftLab to independently measure the effectiveness of their ads on TikTok. By […]
Thrive Market Ensures Every Dollar is the Next Best Dollar
LiftLab and Thrive: Optimizing Customer Acquisition Costs (CAC) with Weekly Investment Forecasts Across 13 Channel Thrive Achieves Real-time Mix Modeling with Budget Fluidity To best understand and optimize customer acquisition costs without exceeding customer lifetime value, Thrive Market, the health-first membership for conscious living, invests in marketing measurement to maximize its efficiency and derive the […]
SaaS Company Experiments with Google Branded Search
How LiftLab Helped an International SaaS Company Decrease Ad Spend and Increase Profitability Fine-tuning Results in an Increased Profitability of 3.5% We partnered with an International SaaS company who leveraged the data-driven insights to optimize their Google brand search campaign and maximize their ROI. The experiment provided valuable insights that helped the company make informed […]
Uncovered $200K Annual Marginal Profit
SEM Category Spend Optimization LiftLab designed and executed SEM experiments for a large eCommerce Retail Client that produced profit yield curves across Google Paid Search. Key Metrics At A Glance: Challenge: Optimizing a large Paid Search program in a highly competitive environment. Solution: Daily data reads and advanced analytics were used to develop Media Lift […]
