LiftLab is Flipping the Script
Our new Chief Data Scientist explores why historical data isn’t always as informative as you think, why some experiments are more useful than others, and why he sees LiftLab as exceptional. Dr. Dirk Beyer, PhD has been a leading data science innovator at companies including DoorDash, Uber, and Neustar (now part of TransUnion). He’s recently joined LiftLab as our Chief Data Scientist. As […]
Shoptalk Las Vegas 24 Key Takeaways
Shoptalk Spring, the biggest retail event of the year, just happened and wow. It was full of thousands of changemakers ready to innovate, transform, and create the future of retail. The sessions and attendees made us even more excited to attend Shoptalk Fall in Chicago later this year. As we reflect on the sessions and […]
A Visionary Leader in the Tech Space: Nitin Kumar
In today’s rapidly evolving technological landscape, leaders like Nitin Kumar, the visionary Chief Technology Officer here at LiftLab, stand at the forefront of innovation. Unsurprisingly, has been named among 10 Best Tech Leaders in India 2024 by TradeFlock. Nitin shares his journey, his insights on driving technological advancements, harnessing AI and ML, and shaping the […]
Elevating Marketing Effectiveness & Measurement with the Advertising Research Foundation
Founded over 85 years ago, ARF stands as a beacon of excellence in the advertising and marketing research landscape. It serves as a hub for industry professionals, thought leaders, and researchers to collaborate, share insights, and pioneer groundbreaking methodologies. Shaping the Future of Measuring Marketing Effectiveness We are thrilled to announce our recent membership with […]
Why I’m Moving to New York
It’s the Right Place for a Data Scientist / Marketer to Be I’m moving to New York. It’s a move that’s been a long time coming – starting with my first professional visit to New York decades ago. Frankly, I didn’t like the place the first time I arrived. The city was too crowded, too chaotic, too…much. But with the […]
Weighing that hot new marketing channel? Read this first.
Be wary of analytics, and experiment wisely: five ways to ensure ROI in up-and-coming outlets. In 2023, Meta introduced AR ads on Instagram Reels, Lyft introduced in-app ads, and the New York City transit authority feted programmatic ad buys for their OOH inventory. With new ad outlets already on the horizon for 2024 (how many brands […]
Introducing Curve Your Enthusiasm
Conversations with Experts from the Front-line of Growth Marketing and Measurement In January, we launched our first episode of our show – called Curve Your Enthusiasm – with the intent of bridging the academics of marketing performance with real stories from the frontlines of growth marketing and marketing measurement. We live in an ever-changing marketing landscape – whether it is […]
Welcoming New Data Science Leadership to LiftLab
Dr. Dirk Beyer, LiftLab’s new Chief Data Scientist, brings a storied data background to LiftLab. In every industry, there are a handful of exceptional leaders who not only have deep experience in the field – they’ve helped shape it to what it is today and are leading it into tomorrow. One such leader is the newest LiftLab team member […]
PE Giant L Catterton Selects LiftLab as its Marquee Marketing Effectiveness Partner
Selection based on real-world impact with multiple L Catterton Brands, followed by exhaustive expert diligence. As a company built on objective measurement, we judge our worth based on what others say – not what we think of ourselves. It’s precisely for this reason that we’re so honored to have been selected as a marquee best practice […]
Marketing Benchmarks are Worse Than Average
Benchmarks guide brands to “Keep up with the Joneses”–and that makes for a bad marketing strategy. By Jon Lorenzini, Vice-President of Marketing Science and Product Marketing. To understand the problem with marketing benchmarks, consider a company like SKIMS. A disruptor brand in the women’s shapewear space, SKIMS caters to women along a wide array of body shapes […]
