We talk about:
- Treating Your Marketing Mix as an Investment Strategy
- The Evolution and Number of Marketing Channels
- How to Allocate Spend for Category Building vs. Brand Building
- Metrics That Brands Cling to
- The Future of Video Production and Talent in Marketing
- Measuring the Success of Influencer Programs
- The Limitations of Media Mix Models
- Navigating Change Management in Marketing
- The Importance of Product Quality in Marketing
Matthew Skai: / matthewsadofsky
L Catterton: https://www.lcatterton.com/
Jon Lorenzini: / jonathanlorenzini
John Wallace: / johnwallace
LiftLab: https://www.liftlab.com/
Listen to CYE on:
Apple Podcast
Spotify
