Modernizing Measurement to Fit Today’s Marketing Data Needs

We invited Jim Warner, Global Field CTO, Advertising and Marketing, at Snowflake to our August episode of Curve Your Enthusiasm. Snowflake delivers ease of use, instant elasticity, and lower TCO.

We talk about:

The Convergence of Marketing Tech and Advertising Tech
The Role of Finance in Marketing Measurement
The Importance of First-Party Data in Marketing
The Convergence of Paid and Owned Channels
The Importance of Aligning Marketing and IT Teams
Financial Data as a Common First Use Case for Snowflake
Putting Marketing Spend Data into Snowflake
Balancing Branding and Performance Marketing
Challenges and Alternatives in Measurement and Attribution
Enabling More Sophisticated Marketing Mix Modeling with Snowflake

Jim Warner: / jwwarner
Snowflake: https://www.snowflake.com/en/
Jon Lorenzini: / jonathanlorenzini
John Wallace: / johnwallace
LiftLab: https://www.liftlab.com/

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