Lorem ipsum dolor sit amet, consectetur test 2 adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Picture of LiftLab
LiftLab

Linear Digital and Streaming Measuring TV in an Age of Channel Convergence

We invited Philip Inghelbrecht, CEO and Co-Founder of Tatari. Tatari’s mission is to build infrastructure that modernizes how brands, agencies, and publishers transact and share campaign data–giving customers and partners a clear way forward.

We talk about:

  • The current state of the TV industry
  • The rise of streaming
  • Linear TV vs. Streaming TV
  • Balancing Brand and Performance Metrics
  • The importance of measurement in TV advertising
  • ROI Impacts from TV Advertising

Philip Inghelbrecht:   / inghelbrecht  
Tatari: https://www.tatari.tv/
Jon Lorenzini:   / jonathanlorenzini 

John Wallace: / johnwallace
LiftLab: https://www.liftlab.com/

Listen to CYE on:
Apple Podcast
Spotify