We talk about:
- The current state of the TV industry
- The rise of streaming
- Linear TV vs. Streaming TV
- Balancing Brand and Performance Metrics
- The importance of measurement in TV advertising
- ROI Impacts from TV Advertising
Philip Inghelbrecht: / inghelbrecht
Tatari: https://www.tatari.tv/
Jon Lorenzini: / jonathanlorenzini
John Wallace: / johnwallace
LiftLab: https://www.liftlab.com/
Listen to CYE on:
Apple Podcast
Spotify