From Start-Up to Scale: Why Different Growth Stages Need Different Metrics

In this episode, we talked to Adam Lovallo, who founded/co-founded and exited three businesses (MAU Vegas, Thesis, and Course Report), all of which touched the growth ecosystem in one way or another and have helped 100s of founders and CEOs leverage paid media to grow their business.

We’ll talk about the most important KPIs for different stages of company growth, the role marketing agencies should have in driving the measurement conversation, and what’s changing in the role of the CMO. Above all…

In true Curve your Enthusiasm fashion, we’ll also open the stage up to the audience and allow every participant to ask their own questions.

Adam’s LinkedIn: / adamlovallo
BMG360: https://www.bmg360.com/
LiftLab: https://www.liftlab.com/
John Wallace’s LinkedIn: / johnwallace-
Jon Lorenzini’s LinkedIn: / jonathanlorenzini

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From Start-Up to Scale: Why Different Growth Stages Need Different Metrics

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