In this episode with Dr. Dominique Hanssens (from Anderson School at UCLA), we talk about:
- How to Use the Right Measurement Method
- Why Averages Are the Enemy to Your ROI
- The 3 Different ROAS Types
- The Only Information You Get From Last-Click
- Long-Term vs. Short-Term Marketing Metrics
If you have any questions, bring them to our next Live Forum.
Jon Lorenzini: / jonathanlorenzini
John Wallace: / johnwallace
LiftLab: https://www.liftlab.com/
Listen to CYE on:
Apple Podcast
Spotify
