We talk about:
- Kasper’s Journey in Paid Media at Pandora
- Navigating Global Marketing Challenges
- The Importance of Local Insights in Global Strategy
- Learning from Experimentation: What Not to Do
- Balancing Brand and Performance Marketing
- Operationalizing Advanced Measurement Systems
- The Role of Finance in Marketing Decisions
- Trade-offs in Brand Investment
- Deterministic vs. Probabilistic Marketing Models
Kasper Klit LinkedIn: / kasperklit
Pandora: https://pandoragroup.com/
Jon Lorenzini: / jonathanlorenzini
John Wallace: / johnwallace
LiftLab: https://www.liftlab.com/
Listen to CYE on:
Apple Podcast
Spotify
