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LiftLab

AI analyzing Marketing Measurement Tools With Moe Kiss and Tim Wilson

We invited Moe Kiss (Director Data Science Canva) and Tim Wilson (Co-Founder and Head of Solutions at facts & feelings) from the Analytics Power Hour to discuss everything about AI tools in Marketing Measurement.

We talk about:

  • The Importance of Human Judgment in Analytics
  • Getting the Basics Right in Data Analytics
  • The Limitations of AI in Marketing Measurement
  • Evolution and Stakeholder Management in Marketing Measurement
  • The Value of Experimentation and Customer Interviews

Make sure to follow Moe and Tim on LinkedIn and visit the Analytics Power Hour Podcast.

Podcast: https://analyticshour.io/
Moe Kiss:   / moekiss
Tim Wilson:   / tgwilson