AI-Analyzing Marketing Measurement Tools With Moe Kiss and Tim Wilson

We invited Moe Kiss (Director Data Science Canva) and Tim Wilson (Co-Founder and Head of Solutions at facts & feelings) from the Analytics Power Hour to discuss everything about AI tools in Marketing Measurement.

We talk about:

The Importance of Human Judgment in Analytics
Getting the Basics Right in Data Analytics
The Limitations of AI in Marketing Measurement
Evolution and Stakeholder Management in Marketing Measurement
The Value of Experimentation and Customer Interviews

Make sure to follow Moe and Tim on LinkedIn and visit the Analytics Power Hour Podcast.

Podcast: https://analyticshour.io/
Moe Kiss: / moekiss
Tim Wilson: / tgwilson

Jon Lorenzini: / jonathanlorenzini
John Wallace: / johnwallace
LiftLab: https://www.liftlab.com/

Listen to CYE on:
Apple Podcast
Spotify

AI-Analyzing Marketing Measurement Tools With Moe Kiss and Tim Wilson

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