Modernizing Measurement to Fit Today’s Marketing Data Needs
We invited Jim Warner, Global Field CTO, Advertising and Marketing, at Snowflake to our August episode of Curve Your Enthusiasm. Snowflake delivers ease of use, instant elasticity, and lower TCO.
Linear Digital and Streaming Measuring TV in an Age of Channel Convergence
We invited Philip Inghelbrecht, CEO and Co-Founder of Tatari. Tatari’s mission is to build infrastructure that modernizes how brands, agencies, and publishers transact and share campaign data–giving customers and partners a clear way forward.
AI-Analyzing Marketing Measurement Tools With Moe Kiss and Tim Wilson
We invited Moe Kiss (Director Data Science Canva) and Tim Wilson (Co-Founder and Head of Solutions at facts & feelings) from the Analytics Power Hour to discuss everything about AI tools in Marketing Measurement.
How to Build Better Trust and Transparency in Your Marketing Mix Model
In this episode of Curve Your Enthusiasm we’re going to host Dr. Dirk Beyer. Dirk’s deep experience in the field as an exceptional leader has spanned from Neustar (a TransUnion company) to DoorDash and Uber.
From Start-Up to Scale: Why Different Growth Stages Need Different Metrics
In this episode, we talked to Adam Lovallo, who founded/co-founded and exited three businesses (MAU Vegas, Thesis, and Course Report), all of which touched the growth ecosystem in one way or another and have helped 100s of founders and CEOs leverage paid media to grow their business.