Podcasts

October 2024

EPISODE 10

CYE Episode #10

Join John Wallace, Co-Founder & CEO, Jon Lorenzini, VP of Marketing Science, and a special guest for our October CYE episode.

Crafting Paid Media Gems: Insights from Pandora’s Kasper Klit

We invited Kasper Klit, Global Director of Paid Media at Pandora Jewelry to our September episode of Curve Your Enthusiasm.

Modernizing Measurement to Fit Today’s Marketing Data Needs

We invited Jim Warner, Global Field CTO, Advertising and Marketing, at Snowflake to our August episode of Curve Your Enthusiasm. Snowflake delivers ease of use, instant elasticity, and lower TCO.

The Pressure to Perform Where Brands Need to Invest in their Marketing Spend Portfolio

We invited Matthew Skai, Vice President of Consumer Marketing, at L Catterton. L Catterton is the world’s leading consumer growth investor.

Linear Digital and Streaming Measuring TV in an Age of Channel Convergence

We invited Philip Inghelbrecht, CEO and Co-Founder of Tatari. Tatari’s mission is to build infrastructure that modernizes how brands, agencies, and publishers transact and share campaign data–giving customers and partners a clear way forward.

AI-Analyzing Marketing Measurement Tools With Moe Kiss and Tim Wilson

We invited Moe Kiss (Director Data Science Canva) and Tim Wilson (Co-Founder and Head of Solutions at facts & feelings) from the Analytics Power Hour to discuss everything about AI tools in Marketing Measurement.

How to Build Better Trust and Transparency in Your Marketing Mix Model

In this episode of Curve Your Enthusiasm we’re going to host Dr. Dirk Beyer. Dirk’s deep experience in the field as an exceptional leader has spanned from Neustar (a TransUnion company) to DoorDash and Uber.

From Start-Up to Scale: Why Different Growth Stages Need Different Metrics

In this episode, we talked to Adam Lovallo, who founded/co-founded and exited three businesses (MAU Vegas, Thesis, and Course Report), all of which touched the growth ecosystem in one way or another and have helped 100s of founders and CEOs leverage paid media to grow their business.

Dr. Koen Pauwels: Measuring the Really Hard Stuff in Marketing

We’re teaming up with experts to dig deep into the field of marketing models and measurement – and create a space to bring up your own questions.

Dr. Dominique Hanssens: The Measurement Industry & Commonplace Metrics That Are Misleading

We’re teaming up with experts to dig deep into the field of marketing models and measurement – and create a space to bring up your own questions.