You Can Confidently Fund New and Upper Funnel Channels
"How does a new channel drive revenue differently than my other channels?"
Through our experimentation framework and Geo-testing, you can easily determine the lift driven by a new channel. Our Diminishing Returns Curves allow you to assess how your average spend performed relative to where it should be to mitigate over-saturation.
"Can I meet my team's iROAS or CAC metric in this channel vs. other channels?"
Our Agile Marketing Mix Model Curve Viewer allows you to set profit margin thresholds, target iROAS values, and more so you can better determine how your channel performs against your goals and what needs to change to achieve them.
"As I enter this new channel, is it better to 'dive in' at aggressive spend levels or dip my toes in the water carefully?"
Our Geo-Testing allows you to enter a new channel safely and then determine how you want to scale.
THE CHALLENGE
Don't Get Stuck on Last Click or Oversaturated
Ad-Platform Media Metrics
Brands are faced with no clear track record to rely on or have inadequate, biased measurement tools leaving them flying blind when investing in new media channels.
Our Solution
LiftLab is purpose-built for new channel and upper funnel investments. We help you pressure test those investments with experimentation so you can determine how new channel or upper funnel campaigns perform against your other media channels and whether they can reach the same performance metrics.
Trusted by Innovative Brands
Resources
- 2 min read
Skims Delivers New Experiments with TikTok
- 2 min view
How To Fund Upper Funnels With Confidence
- 2 min view
